Content Marketing: A Primer

Hola Todos!

One of my colleagues in the Stillman School of Business sent me this article from the New York Times discussing a SEO/SEM content marketing strategy (e.g., search engine optimization/search engine marketing).  The faculty member had a few questions but I noticed this article was really a good primer on what content marketing is and what content marketing can do for your business.

That said, the phrase “content marketing” is not present in the article and the article’s pitch is on answering customer questions with brutal honest.  However, the article is really a nice primer on what content marketing can do for your firm.  The only thing I would like to add is (1) it is not as easy as it was described in the article (2) while this strategy is not expensive in terms of dollar cost, it can be in terms of time, and (3) the pool category (the exemplar in the article) is rather thin; it would take us much longer to achieve similar results in a more competitive category.

Something to check out today…

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

 

 

Apple/Google Hyperbole?

Hola Todos – are you ready for a little hyperbole?

While I fully agree that there is a bit of truth in every statement, this might have gone a little too far.  I understand that SEO/SEM search is not as powerful at it once was now that people are searching for information via Facebook, Linkedin and especially apps but search is still very strong.

So….it just too much for me to think that “Google’s goose is cooked” as per this 3 minute video from Elevation Partners.  Apple 2.0 – Mac new from outside the reality distortion field is one of my favorite blogs.  So when I saw this post – it just way over the edge – interesting but not what I think is happening in search.

Another interesting note – Elevation Partners co-founder Roger McNamee is very influential out there in northern CA land – the firm is called Elevation Partners because Bono of U2 fame (e.g., U2’s song “Elevation”) is also a founding partner.  Another interesting note – Elevation Partners has a large stake in RIM – a major iPhone competor yet the Mr. McNamee can’t hide his admiration for Apple in this video.

Enjoy!

Dr. Dan-o