The Collision of the Search and Social Worlds

Hola Todos!

While the world of search is well established, the world of social search is not. One of the podcasts I follow consistently is the Social Media Examiner by Michael Stelzner and I just listened to “Search and Social: What Marketers Need to Know about the Changing Landscape.”   Many excellent topics were touched on including Facebook’s enhanced search with Bing, Google+ impacting search results, and even an excellent SlideShare nugget.

In class, I often talk about social media as being the wild, wild west.  Social search is even more uncertain and unknown topic area and much is needed to understood in this area.  Check it out when you get a chance.

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

 

Apple/Google Hyperbole?

Hola Todos – are you ready for a little hyperbole?

While I fully agree that there is a bit of truth in every statement, this might have gone a little too far.  I understand that SEO/SEM search is not as powerful at it once was now that people are searching for information via Facebook, Linkedin and especially apps but search is still very strong.

So….it just too much for me to think that “Google’s goose is cooked” as per this 3 minute video from Elevation Partners.  Apple 2.0 – Mac new from outside the reality distortion field is one of my favorite blogs.  So when I saw this post – it just way over the edge – interesting but not what I think is happening in search.

Another interesting note – Elevation Partners co-founder Roger McNamee is very influential out there in northern CA land – the firm is called Elevation Partners because Bono of U2 fame (e.g., U2’s song “Elevation”) is also a founding partner.  Another interesting note – Elevation Partners has a large stake in RIM – a major iPhone competor yet the Mr. McNamee can’t hide his admiration for Apple in this video.

Enjoy!

Dr. Dan-o