While the world of search is well established, the world of social search is not. One of the podcasts I follow consistently is the Social Media Examiner by Michael Stelzner and I just listened to “Search and Social: What Marketers Need to Know about the Changing Landscape.” Many excellent topics were touched on including Facebook’s enhanced search with Bing, Google+ impacting search results, and even an excellent SlideShare nugget.
In class, I often talk about social media as being the wild, wild west. Social search is even more uncertain and unknown topic area and much is needed to understood in this area. Check it out when you get a chance.
Associate Professor of Marketing
Stillman School of Business
Seton Hall University