Hola Todos! The most recent Marketing Club meeting, featuring a panel of seasoned marketing researchers, was a lively discussion centered around skill set recommendations needed for a successful marketing research career. [And] During the session, multiple hard skills were discussed [but] the conversation kept shifting back to soft skills and one soft skill in particular […]
What is Clubhouse? Is it a Useful Platform to Build a (Sports) Community?
Hola Todos! We’ve been having fun in my Digital Marketing class this spring and we often discuss (via our Topic Talks) what are… “the top 5 stories in digital?” One of my goals for this class is to prepare the students for their future digital marketing job interviews. Without question, one of top stories of […]
Branding is Important: Purpose-Driven Branding is More Important
I was running though my LinkedIn feed the other day and a post on purpose-driven branding stopped me in my tracks. This is a popular conversation in my graduate digital marketing class and I’m always looking for new material on the topic. In essence, there is a cacophony of marketing information in the marketplace. Brands, […]
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