Co-Creation of Value Course: New Readings for the 2017 Edition!

Posted on February 23, 2017 by Dr. Dan-o

Hola Todos!

In the fall of 2003, my Department Chair asked me to create “some kind of e-marketing course” because all the students were talking about the Internet so I happily did for the Spring 2004 semester. Even though the syllabus had some sort of official business school title (the title as changed multiple times since 2004), I call this experience the “Dr. Dan-o Course” as it was entirely dreamed up inside of my head.

I love this course and I’ve taught it at least once per year since I created it. Each time, I take a deep dive into the cutting edge and make changes, adding new articles and topic areas. This year, 25% of the articles are new (click this link Dr. Dan-o Class) to check out the revised reading list. For those of you who not have this experience, I’m sure there will be at least a dozen or so articles on this syllabus that you will love.

Enjoy!

Dr. Dan-o

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Director, MBA Program

Stillman School of Business

Seton Hall University

The Blueprint: The Best Inbound/Content Marketing Explanation Ever

Posted on July 28, 2014 by Dr. Dan-o

Hola Todos!

I probably could have stopped at the title and just posted the link and that would have been that but I cannot overstate how nuggetworthy this podcast truly is. I’ve linked to Michael Stelzner’s Social Media Marketing Podcast many times in the past but there are few podcast I listen to over and over again.

Titled “Growing with Content: How to Start a Respectable Platform Other Will Love” is basically the story behind how SocialMediaExaminer.com got started. In the process of telling his story, Michael gives us much of his “secret sauce.”

Two of my favorite nuggets include: (1) give a gift to a friend and not expect anything in return. Although he did not mention it by name, this is the Principle of Reciprocity straight out of one of my favorite books of all time. (2) Build relationships early before you need them. This nugget echoes my “farming not hunting” metaphor I picked from Reid Hoffman’s networking book.

Listen to this podcast today, and then tomorrow and again next week…

Best regards,

Dr. Dan-o

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

Mondelez Transitioning to Digital

Posted on March 3, 2014 by Dr. Dan-o

Hola Todos!

More and more marketing firms are switching their advertising dollars from traditional media to digital media. Here were my thoughts from a previous DigNuggetville post on Nike:

“I have been singing this song for the past 3 to 4 years now: the decline of traditional shotgun mass-marketing national TV advertising and the rise of interactive, two-way, trackable and ROI calculating advertising – all at the same time being significantly micro-targeting to smaller and more specific customers.”

Mondelez is the next Fortune 500 firm to begin the transition to digital with the goal to grow mobile and digital from about a quarter of its media budget to more than half of all spending by 2016. Speaking of quotes, let’s see a few from Mondelez:

–“Digital programming has proven to drive twice the ROI of traditional TV advertising”

-The brand also claims to be the No. 1 food brand on Facebook with more 35 million fans. “Does [digital] really drive sales? Absolutely, Oreo has grown double digits two years in a row, generating over a billion in revenue in North America last year.”

While I do not believe digital advertising vehicles are superior to traditional advertising vehicles in all cases, the advantages including costs, trackability and microtargeting are getting harder and harder to overlook.

Something to keep track of this year…

Best regards,

Dr. Dan-o

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

The 2014 Super Bowl Ad Round-UP: Plenty of Surprises

Posted on February 3, 2014 by Dr. Dan-o

Hola Todos!

The Super Bowl is one of my favorite nights of the year on Twitter and I spent most of the night on the #adbowl hashtag. Since the game was such a blow out, much to Microsoft’s surprise when they created a great spot but then selected a 4^th quarter slot, I feel more attention was paid to the commercials than usual. I mean the game was over in the first 12 seconds.

In my eyes, the Budweiser puppy ad took the crown – it was perfect in too many ways. Interesting, this sentiment was practically universal on the #adbowl hashtag as well as Monday’s rankings. In my top 5, I also have Audi, Kia (the Matrix!), Doritos “cowboy kid” and Coke in multi-language glory.

As for my surprises, (1) the game featured more serious than funny or shock ads, (2) the Audi ad did poorly in most of the rankings, (3) it seemed like 60-second ads were more popular than 30-second ads compared to previous years, (4) I’m still not sure what to say about that Bob Dylan and Chrysler spot, (5) kudos to Esurance for that end-of-game hashtag ad and (6), the overall quality was much higher than previous years.

Take Honda for instance – that was a solid ad and I’m sure it got many fans to stop and hug a family member while at a party but it was only mid-tier in this year’s rankings. We also saw great ads from Doritos (time machine) Jaguar (evil dudes), VW, Budweiser’s Home Hero, Cheerios, Colbert’s Pistachio, Highlander w/Muppets, Chobani’s Bear in a convenience store, WeatherTech, MASERATI (at the bottom, really?) and Bud Light’s hidden camera spot. Even GoDaddy did something on-point and tasteful with their body building spot. If I were to sum the night up in one sentence; it was weird to have a clear #1 and a completely unclear #2 to #10.

It is not a Dr. Dan-o post unless it includes a bunch of links so here we go:

-The classic and original: the USA Today Super Bowl Ad Meter

-Youtube – complete highlight reel of all the commercials

-The Kellogg School of Management rankings featuring a nice 2 min video

-U2 was a nice surprise and yes, I have the song on my iPhone

-Behind the scenes on the making of the “Worlds Largest Human Doritos Chip” – this is a must watch

-And how can I neglect social? The best of the best including JCPenny’s tweeting “drunk”

Now that’s A LOT to enjoy on a snow day…

Best regards,

Dr. Dan-o

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

The Social Media Communication Center at Super Bowl 48: Part I

Posted on January 30, 2014 by Dr. Dan-o

Hola Todos!

Consider this part 1 of a 2 part post. At the moment, I’m very busy with classes, as well as, my shifts in the Social Media Communications Center for this year’s Super Bowl. It’s been a great experience that I will share in a future post but for now, here are some cool links for you to check out and pick up a flavor for how it looks and the overall goals and objectives for the Center:

-Super Bowl Social Media Concierge Opens in Manhattan

-Social Media Center to Help New York Deal with the Mayhem

-Super Bowl XLVIII will be the Most Engaging Super Bowl with Social Media Communications Center

-From the NYC Fox 5 News affiliate – here’s a story that ran on the local news – it has a short video of the Center

Finally, two other Super Bowl videos from NYC Fox 5 News affiliate: Super Bowl Boulevard and how the Super Bowl Host Committee is promoting mass transit for visitors to the region

Something to check out today…

Best regards,

Dr. Dan-o

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

Privacy Lost…Part III: All in the Name of Transparency?

Posted on October 9, 2013 by Dr. Dan-o

Hola Todos!

In a previous DigNuggetville posts, I highlighted just how much the marketers know about us. One of the biggest of these firms is Acxiom, and I nearly fell out of my chair when I read the following headline: “Find out what Big Data knows about you, (it may be very wrong).”

It turns out that Acxoim unveiled a website called AboutTheData.com where if one were to put one’s name in the field, one could get a “snapshot” on what Acxiom knows (and sells to retailers and marketers) about you. Not surprising, the data is not 100% accurate. In fact, Acxiom states up to 30% of your data might be wrong at any given time.

What was surprising is most of the middle part of the article focused on privacy and the fact that this website “is a win for privacy advocates who have long called for increased transparency. But with that transparency comes a chance for us to see just how much information is gathered and sold — and how much of it is off-base.”

What made my jaw drop was this line two-thirds of the way through the article:

“It even asks consumers to ‘correct’ their profile in order to ensure they’re receiving the most appropriate offers.”

Say WHAT!

Let me get this straight, Acxiom is trying to increase their transparency correct? Yet, they having the individuals in THEIR database (at least 30% inaccurate remember) CORRECT their records so they can sell a more accurate representation of us to future marketers.

Yes, you read that right – Acxiom is using a wisdom-of-crowds technique (e.g., crowdsourcing) to fix one of their biggest problems – all in the name of “transparency” – and yes, they probably can sell these more accurate records at a better price because they have been “verified” by the user. Incredible they can get away with that.

I’m not going to check myself as last thing I want to do is help out a firm like Acxiom.

Something to think about today…

Best regards

Dr. Dan-o

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

Professional Selling and Social Media: An Excellent Conversation on Inbound vs. Outbound Marketing

Posted on September 16, 2013 by Dr. Dan-o

Hola Todos!

I’m a fan of the Social Media Marketing podcast with Michael Stelzner and last week, he hit on a topic that is perfect for my deep dive into professional selling and social media nuggets. In the podcast, Michael interviewed Tom Martin, author of The Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads. Yes, that’s a pretty long title but nuggetworthy nonetheless.

I’m happy to say that Michael and Tom spend most of the interview discussing ways to use social media to find more leads. Or perhaps I should re-word that last statement and say – social media can bring more leads to the sales person. This is inbound marketing personified but with a better story (read=more nuggets) on how it can be used by sales people.

Something to check out today…

Best regards

Dr. Dan-o

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

Twitter & More Twitter: Increasing Traffic & Managing Followers

Posted on June 10, 2013 by Dr. Dan-o

Hola Todos!

While listening to my weekly dose of the Social Media Marketing Podcast by Michael Stelzner, I heard an excellent nugget that I had to pass along. Michael was interviewing Kim Garst on how to use Twitter to increase traffic to your blog.

At the 37:35 mark, I heard the best nugget of the podcast when Kim brought up a web based Twitter utility called ManagerFlitter. Not only does it help with removing spammers that are following you on Twitter, it also has a much more robust search function where it is easier to find or track real-time conversations around different keywords – cool!

Something to check out today…

Best regards

Dr. Dan-o

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

Marketing Strategy Blog | Dig Nuggetville

Marketing Nuggets from Dr. Dan-o

Category Archives: Web 2.0/Social Media

Dr. Dan-o’s Social Media/Digital Marketing/1-to-1/CRM/Web 2.0/Interactive Marketing/Co-Creation of Value Course: New Readings for the 2017 Edition!

The Blueprint: The Best Inbound/Content Marketing Explanation Ever

Mondelez Transitioning to Digital

The 2014 Super Bowl Ad Round-UP: Plenty of Surprises

The Social Media Communication Center at Super Bowl 48: Part I

Privacy Lost…Part III: All in the Name of Transparency?

Professional Selling and Social Media: An Excellent Conversation on Inbound vs. Outbound Marketing

Twitter & More Twitter: Increasing Traffic & Managing Followers