Hola Todos! In the fall of 2003, my Department Chair asked me to create “some kind of e-marketing course” because all the students were talking about the Internet so I happily did for the Spring 2004 semester. Even though the syllabus had some sort of official business school title (the title as changed multiple times […]
The Blueprint: The Best Inbound/Content Marketing Explanation Ever
Hola Todos! I probably could have stopped at the title and just posted the link and that would have been that but I cannot overstate how nuggetworthy this podcast truly is. I’ve linked to Michael Stelzner’s Social Media Marketing Podcast many times in the past but there are few podcast I listen to over and […]
Mondelez Transitioning to Digital
Hola Todos! More and more marketing firms are switching their advertising dollars from traditional media to digital media. Here were my thoughts from a previous DigNuggetville post on Nike: “I have been singing this song for the past 3 to 4 years now: the decline of traditional shotgun mass-marketing national TV advertising and the […]
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