2018 Summer Book Recommendations: Podcast Edition!

Hola Todos!

We all know I totally enjoy giving out book recommendations as the search for nuggets is never-ending (please see the 2017, 2016, 2015, 2014, and 2013 lists). For this summer’s reading list, I thought I’d mix it up and create a podcast list instead of a book list.

Why podcasts? In short, we all have “dead” time: the commute, mowing the lawn, cleaning the house, going for a run or at the gym.  When I mean “dead time,” in my eyes, this is time I cannot read so why not “feed your head” with interesting audio.  Podcasts are a modern form of “talk radio” and feature some of the top shows from NPR, CBC, and the Guardian.

How much to you have to pay for podcasts?  In almost all cases, podcasts are a free medium like television.  You have to pay the cellular bill like your cable bill and depending on your cellular plan, you might have to be careful (unlimited data – no problem).  If you do not have an unlimited data plan, then you can download the shows onto your phone over WIFI and then listen to them without eating into your data allocation.

Where do I find the podcast shows?  Both iOS (Apple) and Android have factory installed podcast Apps. Third-party Apps like Stitcher (both iOS and Android) and Overcast (iOS only) than can be downloaded like any other App.  I personally use the factory installed iOS podcast App. Once you open the podcast App, search and recommendation functions are prominent for discovering podcasts. In addition, the podcast Apps all have a “Top 100” list or something similar to see what shows are most popular.

How do you listen to that many podcast? Well…I don’t!  I mean I have a cable box with over 500 channels but I do not watch 99.9% of the shows on those channels.  I pick and choose, record a few TV shows here and there and if I get to them, I get to them.  Of the 20 or so podcasts I subscribe to, there are only 3 or 4 that I listen to 100% of the episodes.  Depending on the topic or who is being interviewed, say a great interview with an Adam Grant or an Angela Duckworth, I either listen to the episode or skip it if it’s not a topic or person that interests me.

A final thought – I rarely listen to podcasts at normal speed and it’s easy to speed episodes up – plus the faster speed helps keep me awake for long commutes home at night. My default speed is 1.5 but some “slower talkers” I push up to 2.0.  The same could be said for Audible which I also listen to at least one book per month.  A 10 hour book can be reduced to 7.5 hours if you change the speed from standard 1.0 to 1.5. It only takes a few minutes to adjust the slightly faster speed.

As for the podcast recommendations, I did my best to group them into categories.  My suggestion is to download 5 or 10 podcast shows to your phone and explore the episodes.  Just like television, you’ll know in an episode or two if you really like the show or not. By no way is the list below exhaustive but it sure is something to get one started.

 

Enjoy!

Dr. Dan-o

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

Daniel.ladik@shu.edu

 

Entrepreneurship

-How I Built This with Guy Roz – An entrepreneurial show from NPR

-Masters of Scale with Reid Hoffman – An entrepreneurial show from one of the biggest names in tech

-Entrepreneurial Thought Leaders – Stanford University’s speaker series

Social/Digital Media

-Social Media Marketing with Michael Stelzner – one of the best “how to” social/digital podcasts

-The Gary Vee Audio Experience – you can try to ignore him but students really like this show

Marketing

-The Marketing Companion – a thoughtful social/digital marketing strategy show

-The Business of Story – why storytelling works for marketers

-Yeah, That’s Probably an Ad – from AdWeek magazine – very specific to marketing communication

Management

-Friction with Bob Sutton – Another excellent Stanford show – more management orientated

-The HBR IdeaCast – the audio show from Harvard Business Review

-Akimbo – from Seth Godin – instead of books – Seth talks Seth topics on a podcast

-WorkLife – from TED – Adam Grant discusses interesting anomalies in corporate culture

Tech Media

-ReCode DeCode – A business tech podcast

-ReCode Media – a business podcasts with heavy slant on media companies

-Too Embarrassed To Asked – a tech product review podcast

-ReCode Replay – interviews with the biggest names in tech from ReCode’s conferences

Social Psychology

-Hidden Brain – an excellent behavioral/CB podcast

-Choiceology – from Dan Heath – if Richard Thaler were to do a podcast

-Freaknomics Radio – More stories like those told in the popular book

-Invisibilia – from NPR – a mix of sociology and social psychology inspired by popular culture

News/Popular Entertainment

-The TED Radio Hour – NPR mashes-up 4 or 5 TED talks on a similar theme and makes a show!

-TED Talks Daily – self explanatory

-Pop Culture Happy Hour – pure entertainment/fun

-The Daily – The New York Time’s podcast

-NPR’s Up First – on-demand clips from NPR radio

-Planet Money – from NPR – news with an economic/finance slant

Sport

-Football Weekly – this is a soccer show that focus mostly on Europe’s top leagues

-Men in Blazers – this is more ESPN meets People magazine soccer show

-Planet Futbol with Grant Wahl – Sports Illustrated’s more US focused soccer show

-Pardon the Interruption – ESPN’s Michael Wilbon and Tony Kornheiser – you don’t always have to catch PTI on television

Kids

-The Unexplainable Disappearance of Mars Patel – a sci-fi kids podcast (fiction)

-Wow in the World – from NPR – A kids themed podcast with a science bent

 

Warby Parker IS Market Oriented!

Hola Todos!

It’s too easy to find companies who are not market orientated (Yahoo, Twitter, Intel); the same cannot be said for those few firms who are outward-looking and thoroughly understand how to be externally orientated towards the market. (A complete description of market orientation can be found here).

While listening to the Re/Code Decode podcast with Kara Swisher, I am convinced that Warby Parker with their co-CEOs Dave Gilboa and Neil Blumenthal have created a truly market orientated company. Eyeglasses are an analog product from the analog world, however, co-CEOs Dave and Neil completely understand their customers, found ways to create value using digital technologies vis-à-vis their direct competitors and run a flat organization with incredibly strong inter-firm communication. I mean how theory Y is it to have co-CEOs!

This is something to check out today – along with Re/Code’s other excellent podcasts Re/code Media with Peter Kafka, Too Embarrassed to Ask with Lauren Goode and Kara Swisher, and finally Re/Code Reply.

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Director, MBA Program

Stillman School of Business

Seton Hall University

 

Summertime Book Recommendations: 2015 Edition

Hola Todos!

Things tend to slow down during the summer and I always take the opportunity to load up on some excellent new books. We need to learn – we need feed our heads with takeaways (I like to call them nuggets) to create our knowledge base. Books are excellent learning tools (please see the previous 2013 and 2014 Book Recommendation posts) but this year I have some non-book recommendations as well. Welcome to the 2015 Summer Book (and a bunch of other stuff) Recommendation List!

These are in no particular order – go to Amazon or Google to find further detail on these items.  If you have a more particular interest, drop me an email and we’ll go deeper into a more specific topic OK.

ENJOY!

Dr. Dan-o

 

Book Recommendations

Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds by Carmine Gallo – This book is truly excellent (I finished it a month ago) and is perfect for all my past and present Professional Selling students. This might be the best one-stop-shop for learning verbal and non-verbal presentation skills.

The Small BIG: Small Changes that Spark Big Influence by Steve J. Martin, Noah J. Goldstein, and Robert B. Cialdini – Professor Cialdini is the godfather of persuasion research and anything with his name on it has to be nuggetworthy. His masterpiece Influence: Science and Practice (on the 2013 list) is the best persuasion book every written.

The Element: How Finding Your Passion Changes Everything by Ken Robinson – I’ve been hunting for a book that can define Passion for sometime and this one is solid. He does a mean TED talk as well.

Slim by Design: Mindless Eating Solutions for Everyday Life by Brian Wansink, Ph.D., – What can I say? I’m a little thick around the middle and I need some nuggets from Professor Wansink who in my eyes is the model academic. Not only is he fantastic in the classroom, he also writes rigorous double-blind peer-reviewed research in the top academic journals in addition to, incredible popular press books based on his research. Now that is how it is done!

Thanks for the Feedback: The Science and Art of Receiving Feedback Well by Douglas Stone and Sheila Heen – For those of us who manager people – this is a book for you. For those of us you who depend on the evaluations of others for promotion – this book is for you.

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull – This is certainly the best leadership book written in the last year (period) and it might be one of the best leadership books of all time exploring innovation at creative firms – WOW.

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk – this is Gary’s third social media book and it’s a good primer for those getting started in social/digital marketing (hint, hint Fall 2015 Direct Marketing/Social Media students).

Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli – It wouldn’t be a Dr. Dan-o book recommendation list without something about Apple, correct? This book is a very interesting read and is a good yin to Walter Isaacson’s Steve Jobs yang. Schlender paints a very different picture of Jobs and spent significantly more time, as well as, time periods with Jobs compared to Isaacson’s 18 to 24 months.

 

CD/Audio Course

The Art of Storytelling: From Parents to Professionals by Hannah B. Harvey, Ph.D., (from the Great Courses) – I love storytelling and this 4-disk set is very, very comprehensive.

The New Yorker Articles

I’m a HUGE fan of the New Yorker magazine. While the topics can range to almost anything (truly anything), whatever lands in the magazine is done with amazing detail (i.e., New Yorker articles are more book-like than magazine-like). Here are some of my favorites from the last year or so (with links!).

Hollywood and Vine: The entertainment industry seeks the future in viral video by Tad Friend – An excellent viral video article…

The Virologist: How a young entrepreneur built an empire by repackaging memes by Andrew MarantzAnother excellent viral/social article…

Blockbluster: Who needs hits? by Kelefa Sanneh – An update to the Long Tail social media discussion…

The Cobweb: Can the Internet be archived? by Jill LeporeYes folks – stuff on the Internet never ever really disappears…

We Know How You Feel: Computers are learning to read emotion, and the business world can’t wait by Raffi KhatchadourianThis one will truly mess with your brain…

The Shape of Things to Come: How an industrial designer became Apple’s greatest product by Ian ParkerThis is without question the BEST profile ever written on Jony Ive. Moreover, it provides incredible back story to the development of Apple Watch…

 

Podcasts

I can clearly say that podcasts have been my #1 go-to source for picking up nuggets in the last two years. Moreover, podcasts are excellent when you’re doing mindless activities like commuting or cutting the grass. You can find these in iTunes or any of your favorite podcast players (i.e., Stitcher, Overcast). Here are some of my favorites…

 

The David Diehl Show: Sports, Tech, and a Bunch of other Stuff with Co-Host Dr. Dan-o – presented by Today’s Business – Of course my favorite podcasts is the one I helped create. David is an excellent friend and host and with Today’s Business, we created something unique that intersects the sports and tech world!

The HBR Ideacast – for those of you who had me in class – we read A LOT of Harvard Business Review articles. This podcast is on par with those articles…

Stanford’s Entrepreneurial Thought Leaders – It is absolutely amazing the caliber of speakers who appear on this show. I bet 50% of the books I purchased in the last two years are from ETL speakers.

Social Media Marketing with Michael Stelzner – This is probably the best “how-to” social media podcast out there…

The Marketing Companion Podcast with Mark Schaefer and Tom Webster – Since this podcast launched, I have not missed an episode…

NPR TED Radio Hour with Guy Raz – Spectacular! I also purchase a number of books from TED speakers. The other huge bonus with this podcast is it features multiple TED speakers on a similar theme. In other words, you get more nuggets from more people in a shorter amount of time…brilliant!

The Torch – presented by The Great Courses with host Ed Leon – from physics to history to business, The Great Courses has it all…

The Talk Show with John Gruber – the best Apple/tech podcast (period!) – the only Apple podcast that is influential enough to have Apple Sr. VP of Worldwide Marketing Phil Schiller as a guest.

 

Documentaries (try Netflix or Amazon Prime)

Both of the following documentaries explore the “dark side” (AKA user privacy) of the social media world.

Terms and Conditions May Apply

Generation Like

 

 

 

 

 

Professional Selling and Social Media: An Excellent Conversation on Inbound vs. Outbound Marketing

Hola Todos!

I’m a fan of the Social Media Marketing podcast with Michael Stelzner and last week, he hit on a topic that is perfect for my deep dive into professional selling and social media nuggets.  In the podcast, Michael interviewed Tom Martin, author of The Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads.  Yes, that’s a pretty long title but nuggetworthy nonetheless.

I’m happy to say that Michael and Tom spend most of the interview discussing ways to use social media to find more leads.  Or perhaps I should re-word that last statement and say – social media can bring more leads to the sales person.  This is inbound marketing personified but with a better story (read=more nuggets) on how it can be used by sales people.

Something to check out today…

Best regards

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

 

Twitter & More Twitter: Increasing Traffic & Managing Followers

Hola Todos!

While listening to my weekly dose of the Social Media Marketing Podcast by Michael Stelzner, I heard an excellent nugget that I had to pass along. Michael was interviewing Kim Garst on how to use Twitter to increase traffic to your blog.

At the 37:35 mark, I heard the best nugget of the podcast when Kim brought up a web based Twitter utility called ManagerFlitter.  Not only does it help with removing spammers that are following you on Twitter, it also has a much more robust search function where it is easier to find or track real-time conversations around different keywords – cool!

Something to check out today…

Best regards

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

Fortune Brainstorm Podcast: A New Source for Nuggets

Hola Todos!

With as much time as I spend in the car, I am happy to make the time productive via listening to various podcasts and learning new nuggets.  Fortune’s Brainstorm podcast (available on iTunes) is the newest podcast I’m following.  The first guest was Marc Andreessen while the second was none other then executive of the week Sheryl Sandberg.

This is something to check out today…

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University