Hola Todos! One of my classes this fall is the Dr. Dan-o standard – Professional Selling (aka – how to be persuasive, particularly in the non-verbal deptarment). As those of you who have been torchered by me in the past know I always stress – What’s in it for me or WiiFM (see previous WiiFM […]
Professional Selling and Social Media: An Excellent Conversation on Inbound vs. Outbound Marketing
Hola Todos! I’m a fan of the Social Media Marketing podcast with Michael Stelzner and last week, he hit on a topic that is perfect for my deep dive into professional selling and social media nuggets. In the podcast, Michael interviewed Tom Martin, author of The Invisible Sale: How to Build a Digitally Powered Marketing […]
If you want to be persuasive, DO NOT ignore your nonverbal communication
Hola Todos! I’ve said it more than once and I will say it 100 times more: “less than 10% of total communication is actual words coming out of your mouth.” If you want to be persuasive, do not neglect non-verbal communication. In an excellent post that I had to share, Julie Bawden Davis detailed “5 […]