Is Google+ “Killing” Google?

Hola Todos!

I guess last week was the week of weeks to throw a venomous rant at a former employer.  First, there was an ex-Goldman Sachs employee who posted his corporate venom in the Op-Ed of The New York Times.  By the end of the week, James Whittaker, a Microsoft-turned-Google engineer who then switched back to Microsoft, unloaded on a Microsoft blog about his “thoughts” on Google (click here for full post – click here for CNNmoney.com commentary.).  Here’s a sample:

“My last three months working for Google was a whirlwind of desperation,” wrote Whittaker, who headed an engineering team for social network Google+. “The Google I was passionate about was a technology company that empowered its employees to innovate. The Google I left was an advertising company with a single corporate-mandated focus.” Whittaker, who joined Google in 2009 and left last month, described a corporate culture clearly divided into two eras: “Before Google+,” and “After.”

In my eyes, Google+ is an oddity as no social network has scaled as fast as Google+ has but at the same time, the interface and usability of the social network is suspect at best.  In addition, metrics on the use of Google+ is very low in industry comparisons (read: Facebook) and Google+ is the butt of a multitude of Twitter/Instagram jokes.

Perhaps most damming is that Google+ is trapped between the twin 800-poung gorillas of the social networking world:  Facebook on one side with users connecting with all their friends and family members and LinkedIn on the other side with users connecting with all their colleagues and business associates.  Google+ does not have a stronghold in either of these two areas and to put it politely, is adrift in the social networking space due to its lack of a clear position in the market place.

People like to complain about Twitter and its challenges.  I feel the issues at Google+ run much deeper and will be significantly harder to fix in the near future.

 

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

Topic Talk Tuesday – Patent Lawsuits: Apple sues Google and Google sues Apple

Hola Todos!

Some time-to-time, a media request comes my way.  Last week, I was asked to comment on Google/Motorola new lawsuit with Apple.  Here was my response:

 

My name is Daniel M. Ladik and I am as Associate Professor of Marketing in the Stillman School of Business at Seton Hall University.  Your request was forwarded to me as my main areas of teaching and research expertise include marketing strategy and social media/Web 2.0, as well as, personal selling and sales management.  I blog at www.dignuggetville.com.

In response to your request, I believe there are two main strategies corporations employ with regard to filing patent lawsuits.  The first is as a review generating means.  For the better part of the last 10 years, one of Kodak’s main revenue streams has been lawsuit payouts bringing in over 2 billion dollars.  These lawsuits take years to rule on or settle and most of the time the income earned from the lawsuit is substantially less than what was originally listed in the lawsuit.

The second and perhaps more significant strategy is to distract and/or slow down one of your main competitors.  Apple’s patent lawsuit with Samsung is a perfect example.  Apple doesn’t need the money from the lawsuit.  In their latest earning call on Tuesday, Apple earned 13 billion US dollars in cash in just 14 weeks to its already enormous 82 billion US dollar war chest.  Apple is only interested in slowing down Samsung and Android.

As the Steve Job’s biography will attest, there is no love between Apple and Google and Apple has thrown the lawyer attack dogs at Google for multiple infractions in the iPhone area.  Google’s acquisition of Motorola was curious at the time of its announcement.  The marketplace knows that Android tables are not even in the same ball game with the iPad and Google needed more control over hardware to make a more compelling product offering.

However, the treasure trove of patents that Motorola controls is perhaps more impactful in the short term than any market share gains in the tablet PC market.  Google now as the ammunition to go after Apple, to try and distract CEO Tim Cook and colleagues, and perhaps slow Apple down from the break-neck speed of innovation.  A close look at Google’s balance sheet illustrates that Google does not need the cash like Kodak did.  This is a Quid Quo Pro play by the boys in the Googleplex and the funny thing is, these lawsuits will not be settled in 2012 or even 2013 for that matter.  Perhaps it will be nothing more than a trade for Apple to drop its lawsuits against Android.

I hope this was helpful.  Please let me know if there are any questions or topics you would like further detail.

Best regards,

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

daniel.ladik@shu.edu

www.dignuggetville.com

 

Apple, Google, Amazon, and Facebook: “The Four Horsemen of the Tech World.”

Hola Todos!

Ever since I watched that incredible video two weeks ago on This Week in Social Media (for full post, click here), I have been calling Apple, Google, Amazon, and Facebook “the Four Horsemen of the Tech World.”

NPR (click here), via a good article from Fast Company (click here), also believes these are four leaders and each are increasingly battling for the same turf. Could this be one of the early story-lines to follow for 2012?

Enjoy!

Dr. Dan-o

 

 

 

Apple/Google Hyperbole?

Hola Todos – are you ready for a little hyperbole?

While I fully agree that there is a bit of truth in every statement, this might have gone a little too far.  I understand that SEO/SEM search is not as powerful at it once was now that people are searching for information via Facebook, Linkedin and especially apps but search is still very strong.

So….it just too much for me to think that “Google’s goose is cooked” as per this 3 minute video from Elevation Partners.  Apple 2.0 – Mac new from outside the reality distortion field is one of my favorite blogs.  So when I saw this post – it just way over the edge – interesting but not what I think is happening in search.

Another interesting note – Elevation Partners co-founder Roger McNamee is very influential out there in northern CA land – the firm is called Elevation Partners because Bono of U2 fame (e.g., U2’s song “Elevation”) is also a founding partner.  Another interesting note – Elevation Partners has a large stake in RIM – a major iPhone competor yet the Mr. McNamee can’t hide his admiration for Apple in this video.

Enjoy!

Dr. Dan-o