Hola Todos! In short, I never heard this term “astroturfing” before so it’s time to post the keyword to the Nugget Dictionary. According to Wikipedia, astroturfing is: “…is the practice of masking the sponsors of a message (e.g. political, advertising, or public relations) to give the appearance of it coming from a disinterested, grassroots participant. […]
My Definition of Marketing
Hola Todos! I found it hard to believe that after 2 years and 261 posts, that I NEVER had an explicit post on my definition of marketing: Find out what people want and give it to them! Recently, former student Jimmy Miguel, emailed me the following: “Dr. Dano – How you doing? Tell you what, […]
WIIFM: What’s in it for me?
Hola Todos! For those of you who have had the torture of being in one of my classes, no doubt you have heard me say on more than one occasion, that good marketers “Tell people what’s in it for them – because if there is nothing in it for them, they will not be interested […]
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