Hola Todos! We all know I totally enjoy giving out book recommendations as the search for nuggets is never-ending (please see the 2017, 2016, 2015, 2014, and 2013 lists). For this summer’s reading list, I thought I’d mix it up and create a podcast list instead of a book list. Why podcasts? In short, we […]
Book Recommendations: 2017 Winter Break Edition!
Hola Todos! As we celebrate one of the most festive times of the year, we might also have some down time to “feed our head” (i.e., nuggets!). So I thought I should offer up some nugget recommendations for the winter break just in case you get some “me time.” In addition to books (we all […]
Dr. Dan-o’s Social Media/Digital Marketing/1-to-1/CRM/Web 2.0/Interactive Marketing/Co-Creation of Value Course: New Readings for the 2017 Edition!
Hola Todos! In the fall of 2003, my Department Chair asked me to create “some kind of e-marketing course” because all the students were talking about the Internet so I happily did for the Spring 2004 semester. Even though the syllabus had some sort of official business school title (the title as changed multiple times […]
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