Bill Gates and Steve Jobs: A Rare Glimpse Into Their 30 Year Relationship

May 16, 2013 By Leave a Comment

Hola Todos!

The story of Microsoft and Apple – translated to Bill Gates and Steve Jobs – are central figures in the history of personal computing.  In a fascinating but unfortunately short (under 6 minutes) video, 60 Minutes Overtime put together a number of interview highlights of Gates and Jobs by journalist Charlie Rose.

There no question these two had a complex relationship but there is also no question that their relationship was special and unique.  Gates his visibly choked up in one segment when talking about Jobs after his passing. One of the most interesting lines in the clip is when Gates tells about Jobs, in failing health, canceled a dinner at the last minute. “If he wants to know why,” Jobs told Gates’ secretary, “just tell him I’m an asshole.”

Something to watch today…

 

Best

Dr. Dan-o

 

 

Filed Under: Apple, Microsoft Tagged With: ,

Leadership: Leaders See Greatness in Others

May 14, 2013 By Leave a Comment

Hola Todos!

In an excellent Harvard Business Review podcast, renowned author Dr. Maya Angelou expressed one of the true axioms of leadership.  Towards the end of the conversation, Dr. Angelou was asked about her perspective on leadership.

Question: I’d like to wrap up asking about leadership. You’ve worked with some exceptional political leaders, from Martin Luther King, Jr. and Malcolm X to Bill Clinton and Barack Obama. So what you think makes a leader great?

Dr. Angelou: A leader sees greatness in other people. He nor she can be much of a leader if all she sees in herself.

I do not think I could have said it better myself.

Something to think about today…

 

Best regards,

Dr. Dan-o

 

 

 

 

 

Filed Under: Leadership, Quotes

Social Media Promo vs. Super Bowl Promo: Who Wins?

May 8, 2013 By Leave a Comment

Hola Todos!

At first glance, the results from this study is exactly what I’ve been preaching in my social media classes:  new media (e.g., the interactive, two-way social kind) is much better than traditional media (e.g., the one way, untrackable, I don’t know what I’m getting for my money kind).

As I have mentioned a few times before, I have an ROI mentality and I do not recommend for anyone to spend their marketing dollars when they do not know what they are getting for those expenditures.  Digital media is not perfect but it is a lot better than wasting half of my advertising dollars.

In a study of 500 small businesses by office supply giant Staples, 41 percent of the participants indicated they would take two million fans, almost double the number that would prefer a celebrity endorsement (22%) or a one-time Super Bowl ad (18%).

At second glance, the headline is much better than the overall results of the study.  Not only is 500 a relatively small sample size, it only includes small businesses (which goes undefined).  In addition, how much each of the survey participants spend on advertising is also unclear.  In summary, it makes a nice blog post but the results are not generalizable to larger firms nor other small businesses.

Something to think about today…

Best

Dr. Dan-o

Filed Under: Advertising, Facebook, Twitter Tagged With:

More Than Just Clicks: Where is the Social ROI?

May 6, 2013 By 1 Comment

Hola Todos!

A friend forwarded me this link yesterday from TechCrunch highlighting comments from the TechCrunch Disrupt NY conference. At the event, senior advertising managers from Google, Facebook, and Twitter discussed/argued the value of digital advertising. Surprisingly, the panel spent more time discussing the value of a click than anything else.  Not surprisingly, the three firms stated that their brand advertisers are most concerned with the reach, frequency and results of their ad campaigns.

As my students will surely attest, I have an ROI mentality and discussing how much a “click” is worth is mostly uninteresting.  Of the three panelist, only Facebook mentioned  they have “been doing quite a bit of research in an attempt to tie online ads to offline purchases.”  In the article, Facebook said they are working with ”Nielsen and DataLogix” which means they are really working with our friends at Catalina Marketing, which is the only firm that can link online behavior to offline purchases.

Something to read today…

Best

Dr. Dan-o

 

 

Filed Under: Advertising, Facebook, Google, Twitter Tagged With:

Persuasion: Tell people what is in it for THEM

May 2, 2013 By Leave a Comment

Hola Todos!

While reading through my inbox today, I came across an excellent quote from Philadelphian Benjamin Franklin:

“If you would persuade, you must appeal to interest rather than intellect.”

This not the first quote on DigNuggetville nor do I expect it to be the last from Big Ben.  Mr. Franklin’s quote reminds me of one of my top nuggets or takeaways from my Principles of Marketing class:

“Tell people what is it in for them, because if there is something in it for them, they will be interested in what you have to say.”    

In sum, if you want to be persuasive, appeal to the individually personally – it’s better then using pure logic or an argument.  Wikipedia’s persuasion entry has an excellent round-up on persuasion ideas and theories.

Something to check out today…

Best regards,

Dr. Dan-o

 

 

Filed Under: Quotes, Uncategorized Tagged With:

Apple’s New Product is a…Car?

April 29, 2013 By Leave a Comment

Hola Todos!

File this one under…to be honest, I’m not sure what to file this one under.  Making it’s debut last week at the Shanghai auto show, Volkswagon unveiled the iBeetle.  So what makes an iBeetle special?  Beyond the matching iPhone color schemes (available in gray, white, and black), the iBeetle has an iPhone specific docking station, that integrates with the vehicle’s navigation and audio systems. The VW/Apple -co designed app compares driving times and distances, tracks vehicle information such as coolant temperatures and oil levels, and streams music from Spotify or iTunes, in addition to, making calls through the iBeetle audio system.

Interesting…yes – revolutionary…not so much – even low end Fords, Chevys, and other econo boxes have similar functionality.  The Telsa cars have world-class computer electronics in them with iPad like machines (powered by Android) at easy reach from the driver and front passenger.  In my opinion, the most interesting aspect of the press release was that Apple board member Mickey Drexler was the focal executive of the story.  When was the last time that happened? Mickey made a reference to Steve Jobs and his dream of designing a car but no Jony Ives?  Expect to see the car in early 2014.

Something interesting to think about (driving)…

Best regards,

Dr. Dan-o

 

 

 

 

 

Filed Under: Autos Tagged With:

Social Media Manager Needs To Think Strategically

April 26, 2013 By Leave a Comment

Hola Todos!

One of my pet peeves when it comes to social is the overall lack of strategy.  Too many managers talk platforms first (e.g., Facebook, Twitter, etc.) and not strategy.  Even worse, imitation is often the main reason a manager decides to do something in social (note: insert nasally sounding high pitched voice of the manager of your choice when reading…I was reading Business Week the other day and I heard of this thing called a Twitter…we need to get one of those…).

In my eyes, there needs to be a strategic reason to do anything in marketing – regardless if it involves social or not.  I was happy to see this slide deck on LinkedIn the other day as it does provides a few strategic thoughts to why and/or how to use social.  I particularly like Slide 6 (improve customer service relations) and Slide 12 (gain more feedback before product launch).

Something to check out today…

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

 

 

Filed Under: Marketing Strategy, Web 2.0/Social Media

Privacy…Lost – Part II: What Siri Knows About You

April 24, 2013 By Leave a Comment

Hola Todos!

In Monday’s post, I opened up the privacy discussion by linking to a number of articles that illustrate how much the marketers know about us (scary stuff).  Continuing this discussion, an interesting report from Wired magazine details how the queries on Apple’s Siri are held for two years before they are deleted. Apple keeps these queries to help improve the service but at the same time, the queries are not linked to your Apple user ID or your email address – just some random number that serves as the file name.  After 6 months, the random file number is deleted and all queries are held anonymously. After 24 months, all queries are deleted.

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

 

 

 

 

 

 

 

Filed Under: Privacy Tagged With:

The Do’s and Don’ts of Interviewing: Tips & Skills

April 23, 2013 By Leave a Comment

Hola Todos!

It’s that time of the year and many of us are interviewing for a new job or perhaps an internship.  I came across an excellent infographic the other day on this topic that I had to share.  Highlights include:

 

- Common non-verbal interview mistakes (I’ve talked about this topic specifically in a previous DigNuggetville post)

- The Top 10 common mistakes made in an interview

- Statistics highlighting what makes an impact in an interview

- 4 most common interviewing tips

- 5 questions most likely to be asked

 

And as bonus – here’s another solid interviewing article highlighting 6 things NOT to do in an interview.

Something to check out today…

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

 

Filed Under: Notes from Dr. Dan-o Tagged With: ,

Privacy…Lost: What The Digital Marketers Know About You

April 22, 2013 By 1 Comment

Hola Todos!

Privacy, or they lack of, is a meaty topic worthy of a Ph.D. effort.  The more I read articles like the two I read last week, the less I should be surprised but it never turns out that way.

The first of these posts, from CNN.com, highlights the firm Acxiom, one of the largest data brokers in the business. A PBS documentary that runs a few years back detailed that Acxiom processes a billion pieces a data per day.  Don’t miss the 3-minute video by CNN interviewing the CEO.

The second of these posts in The Atlantic highlights how data firms forecasts and targets consumers.  The link as an excellent exemplar of a data forecast or chart (scroll half-way down) highlighting the level of data and analysis these firms do on individual consumers. The “don’t miss” in this post is the link to a previous article on how Target dataminded for future potential parents.

Something to check out today…

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

 

 

 

Filed Under: Privacy
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