I was running though my LinkedIn feed the other day and a post on purpose-driven branding stopped me in my tracks. This is a popular conversation in my graduate digital marketing class and I’m always looking for new material on the topic. In essence, there is a cacophony of marketing information in the marketplace. Brands, […]
2021 Super Bowl Ad Round Up: Can You Say… Celebrities?
Hola Todos! This year’s Super Bowl was a socially distanced one, both in the stadium and at home. And like 9 of the previous Super Bowls, this one also featured Mr. Brady – a winner yet again. Other than Super Bowl 52 when my Philadelphia Eagles won the big game (one of Brady’s few defeats), […]
Networking: Mutually Beneficial vs. Quid Pro Quo Relationships
In the previous networking post, I employed the phrase mutually beneficial relationship six times. The question is… what is the difference between a mutually beneficial vs. a quid pro quo relationship? This is a similar conversation I have in my Science of Persuasion class when we discuss the six weapons of influence. Influence: Science and […]
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