Dr. Dan-o’s Social Media/Digital Marketing/1-to-1/CRM/Web 2.0/Interactive Marketing/Co-Creation of Value Course: New Readings for the 2017 Edition!

Hola Todos!

In the fall of 2003, my Department Chair asked me to create “some kind of e-marketing course” because all the students were talking about the Internet so I happily did for the Spring 2004 semester. Even though the syllabus had some sort of official business school title (the title as changed multiple times since 2004), I call this experience the “Dr. Dan-o Course” as it was entirely dreamed up inside of my head.

I love this course and I’ve taught it at least once per year since I created it. Each time, I take a deep dive into the cutting edge and make changes, adding new articles and topic areas. This year, 25% of the articles are new (click this link Dr. Dan-o Class) to check out the revised reading list.  For those of you who not have this experience, I’m sure there will be at least a dozen or so articles on this syllabus that you will love.

Enjoy!

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Director, MBA Program

Stillman School of Business

Seton Hall University

 

One of the Best Valedictorian Speeches Redux: Noel Girgenti

Hola Todos!

As a professor, nothing makes a teacher happier than to see your students do well. (Thanks LinkedIn for all those career updates). I have been very fortunate to have numerous standout students over the years, especially during my time at the Stillman School of Business at Seton Hall University. Former student Brad Childs was the first Stillman School of Business valedictorian during my SHU tenure and I was hoping Stillman would have another.

I am happy to say lightening as struck again as Noel Girgenti was the valedictorian to the Seton Hall class of 2016. I had the pleasure to be one of Noel’s 38 plus professors (Noel was in two of my classes and is now a Stillman MBA Student) during her time at Seton Hall. I was so impressed listening in the audience as Noel touched on themes such as passion – servant leadership – humility – selflessness and most interesting – home – as Seton Hall is part of her community – her home. Well-done Noel…well done…

But don’t take my word for it, as it is best for Noel to speak for herself. Noel, the floor is yours…

 

Good morning, Archbishop Myers, Members of the Board of Trustees, Members of the Board of Regents, Provost Robinson, deans, faculty, staff, clergy, family, friends, and our Class of 2016! Today we look back, but tomorrow we move on. We reflect on who we were and look forward to who we will be. We remember our times strolling through campus – vigilantly avoiding contact with the seal so that our famous superstition did not keep us from graduating, seeing the Green filled with our friends on the first beautiful day after a long winter, and rubbing the Pirate’s foot in front of the Rec Center to hopefully receive some good luck before midterms and finals started. Walking through campus now, the very sight of the buildings burst with memories that bond us to Seton Hall. In these places, we cried away our troubles, we laughed until we cried, we converted strangers to lifelong friends, we learned the meaning of adulthood, and we experienced the most impactful moments of our lives here. Above all, we became pirates!

However, this begs the question: what exactly does being a pirate truly mean at this special place? Is it the never-ending pursuit for glory and riches? Or is it the insatiable passion to serve others with humility and selflessness? Seton Hall embodies this passion, thus forever changing our definition of the word because of our community… because of our home.

When we first embarked on our journey 4 years ago, there was insurmountable pressure to know our destiny. None of us knew if we would graduate a better person than the high school versions of ourselves, as it was virtually impossible to predict exactly who would be sitting in these chairs today. Arriving at Pirate Adventure before Freshman year even began, this stimulated our hunger to grow and change even as fear crept up inside. That fear has now transformed. Whenever we travel back to campus after long weekends or breaks, we now mention, without a second thought, that we are going home to the Hall. We say the word home because we became a family comprised of different backgrounds and different places. We all share the same heart, mind, and spirit that no other individual outside of Seton Hall can relate.

Like many of you, with the anticipation of a college and a rigorous curriculum, many questions raced through my mind. What did I actually want to be when I grew up? How could I pick only one discipline to excel in for the rest of my life? Would I need to compromise who I was to make a living? In the humble words of St. Teresa of Avila, “To have courage for whatever comes in life – everything lies in that.” We mustered up this courage and, with guidance, we capitalized on our strengths and found our passions. Our University cultivated our uniqueness, encouraged us to be well rounded, and taught us values that transcend all professions. These same values are exemplified by our professors, peers, faculty, and staff every day. Through their mentorship, we learned how to transform the concept of valuing the individual and serving others through our leadership into practice.

Our education challenged our way of thinking. Our social experiences allowed us to show compassion and sacrifice for others who we just met (although, sometimes those relationships were the ones that grew most in our hearts). Our community informed us how to remain hopeful and faithful to our aspirations and beliefs, while remaining steadfast in our ethics and morals. Whether we are graduating from the College of Arts & Sciences, College of Communication and the Arts, School of Diplomacy and International Relations, College of Education and Human Services, College of Nursing, Stillman School of Business, School of Health and Medical Sciences, or the Seminary School of Theology, our coming of age here allowed us to realize that the “real world” is a place filled with opportunity for kindness and greatness and not as a dreaded dead-end once 9-to-5 becomes a reality.

So, I’m assuming that we’re all here today because we didn’t walk across the seal, right? Well, now we can walk across with confidence and recognize that we earned the right to call ourselves pirates. Every time you notice a Seton Hall sweatshirt or a bumper sticker or our men’s and women’s basketball teams on TV, you know that your community spans far greater than these gates and far greater than the state of New Jersey. You are a part of Seton Hall, where you learned how to flourish and embrace who you are today. And that person is exactly who you were meant to be, a person who yearns for and who will inevitably achieve greatness.

By the end of the day, we become full-time representatives of this University. We are Seton Hall. We are a product of these 4 years and all the lives that have touched us. We carry a part of this institution with us forever. Let us always remember what being a pirate truly means.

Congratulations to our Class of 2016!

 

Noel Girgenti

Seton Hall University Class of 2016

Happy 4th Birthday DigNuggetville – Bring on the Podcast Cake!

Hola Todos!

It’s been a blitz of a year outside of DigNuggetville as I started a number of new things – yet, the blog is still humming along. In the past 4 years, DigNuggetville hit:

-302 posts

-59,715 sessions

-48,764 unique visitors

-69,158 page views

Not bad…it’s a start. Perhaps some day I can do those numbers in a year (well maybe not the “posts” number) but I’m happy nonetheless.

As for those “new things” from the past year, one of the most interesting is co-hosting a podcast titled:

The David Diehl Show – Sports, Tech, and a Bunch of Other Stuff with Co-Host Dr. Dan-o – – presented by Today’s Business

The host David Diehl (2-time Super Bowl winner for the New York Football Giants) handles the sports questions and I do the tech questions.

The AskDDShow is a lot of fun (YouTube channel) and has an active community on Twitter and Instragram – send David and I your sports and tech questions @AskDDshow! Episode #3 will be released today.

Finally, as I did with previous Birthday posts, I’m re-posting the “Inaugural Post” below outlining the mission and goals for DigNuggetville. This serves as a reminder so I stay on course for the upcoming year.

Thanks for interest in DigNuggetville!

Best regards,

Dr. Dan-o

P.S., The summer is NOT over (yet) and there is still plenty of time to get one more excellent book in – check out the 2015 Summertime Book recommendations post if you need an idea.

 

 

August 10th, 2011

Hola Todos!

I hope the summer has been treating us well.  For some time now, I have been cooking up the idea for – dignuggetville.com – so WELCOME to the inaugural post.

The number one mission of this blog is to disseminate, distribute, broadcast, circulate, etc., nuggets.  As you recall, nuggets are takeaways – a kernel of information you would like to stow away for future use.

Now in class, I made you record things in your journal (and yes I know a few of you out there still keep your journal alive).  Either way, I want to continue our conversation and share more nuggets.

The recording of nuggets is strongly rooted in learning theory and is the foundation of my teaching philosophy.   Broadly speaking, the main thrust of our discussion will involve (but not limited to) my main areas of interest:

  • Marketing Strategy
  • Marketing Research
  • Servant Leadership
  • Web 2.0/Social Media
  • Personal Selling and Sales Management
  • Consumer Behavior
  • Books/Business Media Recommendation
  • Networking (e.g., the old fashion face-to-face kind, as well as, the newer social media kind)
  • All things Apple Inc, Google, and the entire auto industry (just kidding)

Most importantly, I would like to hear from you.  If you are having a problem at work or want to talk through a career related decision, these are things I help out former students colleagues with on a weekly basis.  In summary, if there is something you would like to ask, please post a question.

Again, welcome to Dr. Dan-o’s creation – dignuggetville.com

Best regards,

Dr. Dan-o

Hiatus Over – DigNuggetville is BACK: Big Rocks First!

Hola Todos!

As we party into the holidays and wrap up 2014, it is time to end the longest hiatus in the 3-year history of DigNuggetville.  To be direct, a mantra that consistently echoes between my ears is BIG ROCKS FIRST.  In August 2014, I became the Director of the MBA Program in the Stillman School of Business at Seton Hall University while at the same time, taught overload for the fall semester. I had many BIG Rocks to take care of and DigNuggetville had to take a back seat for a short time.

It didn’t help that I had big DigNugggetville plans for the fall. The last post was #295 and in my head, I had a number of special posts leading up to milestone post #300. I didn’t have the time for the special posts, and I didn’t change my mind that posts #296 – #300 could be normal Dr. Dan-o nuggets, so I had to be patient, take care of my BIG Rocks first and plan forward.

Now that hiatus is over, I’m going to get those special posts rolling and make the announcement at post #300.  In the meantime, I am always finding interesting nuggets so enjoy the following links while I get writing.

-Marissa Mayer struggling at Yahoo?

-Additional Yahoo commentary by Daring Fireball’s John Gruber

-Tim Cook had one hell of a year!

-Bricks and Clicks will be a major trend in 2015?

-Why Companies Should Fire Bad Customers

-Guy Kawasaki on The Art of Social Media

-My newest – most favorite podcast – The #AskGaryVee Show

-A new blog that ranks/rates all the Marketing podcast out there…

 

Best regards,

Dr. Dan-o

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Director, MBA Program

Stillman School of Business

Seton Hall University

 

 

 

 

Happy Birthday to DigNuggetville: Three years and Still Going…

Hola Todos!

Three years ago today, DigNuggetville was launched and keeping with tradition, I’m reposting the “Inaugural Post” outlining the mission and goals for DigNuggetville.  Except for the auto industry comment, the blog has been true to the mission outlined below.

As I have been hinting to in recent posts, Year 3 of DigNuggetville will feature something totally new – something I have been brewing up for the past 3 months or so. I look forward to its debut in the very near future.

Thanks for interest in DigNuggetville and keep reading those nuggets!

Best regards,

Dr. Dan-o

 

 

August 10th, 2011

Hola Todos!

I hope the summer has been treating us well.  For some time now, I have been cooking up the idea for – DigNuggetville – so WELCOME to the inaugural post.

The number one mission of this blog is to disseminate, distribute, broadcast, circulate, etc., nuggets.  As you recall, nuggets are takeaways – a kernel of information you would like to stow away for future use.

Now in class, I made you record things in your journal (and yes I know a few of you out there still keep your journal alive).  Either way, I want to continue our conversation and share more nuggets.

The recording of nuggets is strongly rooted in learning theory and is the foundation of my teaching philosophy.   Broadly speaking, the main thrust of our discussion will involve (but not limited to) my main areas of interest:

  • Marketing Strategy
  • Marketing Research
  • Servant Leadership
  • Web 2.0/Social Media
  • Personal Selling and Sales Management
  • Consumer Behavior
  • Books/Business Media Recommendation
  • Networking (e.g., the old fashion face-to-face kind, as well as, the newer social media kind)
  • All things Apple Inc, Google, and the entire auto industry (just kidding)

Most importantly, I would like to hear from you.  If you are having a problem at work or want to talk through a career related decision, these are things I help out former students colleagues with on a weekly basis.  In summary, if there is something you would like to ask, please post a question.

Again, welcome to Dr. Dan-o’s creation – DigNuggetville.com

Best regards,

Dr. Dan-o

 

Summertime Book Recommendations: 2014 Edition – UPDATE

Hola Todos!

Earlier this summer, I posted a number of excellent books for the 2014 Summer Book Recommendation Reading List. We all need a new nugget or two to expand our knowledge base and a good book is an excellent way to accomplish that goal. Here’s what I’ve read so far:

The Humor Code by Peter McGraw: Excellent – I’ve always been interested in how humor can make someone more likable

Social Media Explained by Mark W. Schaefer: Perfect for my fall social media class – I now have some more nuggets to pass along

The Checklist Manifesto: How to Get Things Right by Atul Gawande: Different – not what I was expecting – sort of like a giant New Yorker article meaning great storytelling and less theory (although the theory is there in the reference list).  In sum, the more complicated something is, the more you need a checklist so you don’t miss something

Jony Ive: The Genius Behind Apple’s Greatest Products by Leander Kahney:  This is a must read for any Apple/tech industry watcher. Design (e.g., how something works and NOT how something looks) is embedded into the culture of Apple and I feel is one of the main key distinctions between Apple and everyone else

Here is what I’ll be reading next:

The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone: I am leading a discussion this fall at Seton Hall on Amazon and there is not a more complete book out there on the Amazon mindset

The No Asshole Rule, by Robert Sutton – an interesting leadership book: My wife read this while I was reading The Checklist Manifesto and I’m working on a salesforce study that I’m sure this book would be helpful

 

Happy reading…

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

Summertime Book Recommendations: 2014 Edition

Hola Todos!

Learning is like one giant puzzle: each learning opportunity adds another puzzle piece to our brain and we constantly build this learning mosaic throughout our lives. We can learn in class, on the job, at conferences, through mentors, via podcasts and perhaps a 1,000 other ways but we learn and we use those takeaways (I like to call them nuggets) to create our knowledge base. One of my favorite learning tools are books are we all should read one excellent book this summer: Welcome to the 2014 Summer Book Recommendation Reading List!

1 Books

 

 

 

 

 

 

Last summer, I posted a number of excellent books including many of my classic recommendations but the list below is mostly new. The recommendations are in no particular order and you can go to Amazon to find further detail on these titles.  If there is a more particular interest, drop me an email and I’ll go deeper into a more specific topic OK.

ENJOY!

Dr. Dan-o

 

What I am reading now:

The Humor Code by Peter McGraw – I’m 75% though this one and it’s been excellent.  I’m particular interested in how humor makes someone more likeable and so far, Professor McGraw has sparked a number of ideas for me to investigate.

What I will be reading next:

Social Media Explained by Mark W. Schaefer – I often get invited to do “social media 101” talks and I have a number of tools to help me with this objective but I am always looking for more nuggets.  I’ve read a previous Mark book – The Tao of Twitter  – and I have never missed an episode of Mark’s excellent podcast The Marketing Companion. 

More excellent books on my summer reading list:

Cultural Strategy by Doug Holt

Chief Culture Officer by Grant McCracken

For those of you who have had the Dr. Dan-o Social Media/1-to-1/Direct Marketing class where we read dozens of Harvard Business Review articles, these books are for you.  If you like branding – these books are for you. If you feel the consumer or the crowd creates brand meaning and NOT the marketing or brand manger  – these books are for you.

I love the tech industry and Apple is always top of mind:

Dogfight: How Apple and Google Went to War and Started a Revolution by Fred Vogelstein

Jony Ive: The Genius Behind Apple’s Greatest Products by Leander Kahney

-Hatching Twitter by Nick Bilton

-The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone

Almost all of my research, regardless of the topic, has some sort of a consumer behavior component to it so I’m always looking for more behavioral nuggets:

-Thanks for the Feedback:  The Science and Art of Receiving Feedback Well by Douglas Stone

-The Checklist Manifesto: How to Get Things Right by Atul Gawande

The No Asshole Rule, by Robert Sutton – an interesting leadership book

Wired for Story, by Lisa Cron – I love storytelling books

 

 

 

 

Preparing for Life After College: What Is the Firm Looking for in an Employee?

Hola Todos!

In a follow up to yesterday’s post, Scott Glovier of Valassis, who visited my Professional Selling class, said many other nuggetworthy thoughts and the comment below I had to share.

In his role at Valassis, Scott conducts a lot of interviews, especially with sales positions. In one of his slides, Scott mentioned there are a number of qualities he looks for in a candidate. He thinks of these qualities not as an absolute score, but rather on continuum (one of my favorite words) and through a series of questions, “scores” each candidate.  Here are those excellent eleven qualities:

Risk taker versus Reckless

Smart versus Know-it-all

Proud versus Egotistical

Confident versus Arrogant

Good communicator versus Good talker

Empathetic versus Sympathetic

Persuasive versus Pushy

Competitive versus Win at all costs

Humorous versus Obnoxious

Listens with the intent to understand versus The intent to respond

Team player versus A mercenary

Something to think about before your next interview…

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

Preparing for Life After College: Top Questions to Ask on a Job Interview

Hola Todos!

I have a passion for being in the classroom. At the start of the semester, usually within the first 10 minutes of the first class session, I say: “Yes, we will earn a grade in this class and we will fulfill an important requirement of some sort, however, one of my main goals for the semester is to prepare you for life after college.”

That’s not an easy goal and there is no one-way to tackle it but I do a variety of things during the semester to accomplish this very important task. One, for instance, is to bring the “real world” into the class with guest speakers. One of my most recent speakers was Scott Glovier of Valassis, who visited my Professional Selling class. Scott is an excellent mentor and has partnered with Seton Hall and the Network for Executive Women to build a mentorship program with some of the sharpest female marketing majors in the Stillman School of Business.

Scott

 

 

 

 

 

 

We talked about a variety of topics during Scott’s visit. One topic that students kept circling back to was tips for interviewing, which happens to be an excellent topic for Scott as he has lots of experience interviewing salespeople. In his response, Scott recommended the following questions to ask during an interview:

-What are your most profitable products/services? And why?

-How would you describe the firm’s culture?

-What types of recognition programs do you have?

-What are some of the firm’s biggest challenges?

-What are some of the key traits or characteristics of the top people?

-What do you like the most about this firm?

-How do I fit into the puzzle here at the firm?

Thanks for the wisdom Scott!  These are all excellent questions to think about on your next job interview.

 

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

Business-to-Business Blogging: Who’s the Audience?

Hola Todos!

In my 10th years as an academic (University of South Florida in Tampa, Suffolk University in Boston, and now Seton Hall University in north Jersey), I’m very proud to have played some part in students’ learning experience. One of the most rewarding parts of being a professor is to see the former students grow and succeed professionally.  Thanks to DigNuggetville, LinkedIn, and Twitter, is much easier now to stay in touch with previous students than when I started teaching “back in the day.”

Just this week, I was in an email conversation with Chris Borkes, Marketing Director at Trade Supply Group.  I asked Chris if I could post our conversation on the blog like a Topic Talk and he gracefully agreed.

Chris began:

Hey Dr. Dan-o!  Hope you are doing well.

I came across this article today and wanted to send it along.  It provides a few “nuggets” from the report as well as the full report if you feel like reading through it.

Resonates well with what I am doing marketing wise for some of the businesses I am working with and responsible for. Their key market segment is B2B so it was a solid read for me. It definitely provides me with some support in making some changes and in plans going forward at some of the companies.

Think you will enjoy the content on social media and B2B businesses, it is brief but provides feedback on it since you do enjoy social media a lot.

 I responded:

Hola Chris – thanks for forwarding on the nugget…can I use it and some of your text below for a DigNuggetville post?

I think the hardest part on B-2-B is creating that content. I mean – whom are you creating the content for? The person you sell to (small audience) or the end user (larger audience)?

Chris responded back:

Hey Dr. Dan-O – Yes – for sure you can use this if you would like.

I agree that positioning the content is difficult to create. I find myself dealing with that every day in every marketing decision I am making with the companies (there’s four different businesses in different markets that fall under my role in the company I am with).

The majority of the company’s focus is on our relationships with the businesses we sell to and growing that business. So in addition to maintaining and growing those businesses, I believe we still have to market to the end users. This is because we want them going to the “small audience” asking/demanding the products they purchase from us. The mix of marketing to end users and businesses varies between the different companies I work with.

In my position, I am looking at it at every angle and look to the relationships I have developed with my colleagues who are out in the field every day and/or in front of our customers for feedback on what is happening in the market. I cannot be in front of customers and in the field every day. In addition to this, leveraging the relationships we have with our vendors is essential. They have great resources we can utilize to ensure we are as effective as possible in targeting our customers, developing marketing materials and campaigns, and ensuring our sales staff is as knowledgeable as possible. These definitely help me be more effective in my role setting the marketing direction, plans, and executing them.

Thank you for taking the time to read through and keep in touch. I greatly appreciate it!

 -Chris

No, thank you Chris and I hope I can still be helpful in “Life after Seton Hall.”

Something to think about today…

 

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University