You know that every so often, your not really paying attention yet something grabs your attention? That happened to me this morning while getting dressed and a story on NPR just made me stop and listen.
The story (click here) reviews a new book called “The Power of Habit” and it a fantastic fit for our New Year Resolution/goal setting theme for the year (e.g., 30 days make a habit – click here). The complete audio can be found in the link above. In the meantime, here’s a quick teaser to the book:
“The habit loop is a three-part process. First, there’s a cue, which is kind of a trigger for an automatic behavior to start unfolding. Then there’s a routine, which is the behavior itself … and finally there’s a reward, which tells our brain whether we should store this habit for future use or not.”
“Claude C. Hopkins had made his name creating habits around products and making them famous. He had these two simple rules: make a product into a daily habit — find some simple cue, something that’s going to trigger the consumer — and second of all, you have to give them the reward. … He intuited [the habit loop] years before laboratories had proven that it exists.”
Earlier this year, I was given another book “Made To Stick” by Chip and Dan Heath by one of the Deans at Seton Hall and I can easily see some overlap in the persuasion suggestions by Chip and Dan and the ideas by “The Power of Habit.” When you get a chance, go to Amazon and check these books out.
Associate Professor of Marketing
Stillman School of Business
Seton Hall University