I was running though my LinkedIn feed the other day and a post on purpose-driven branding stopped me in my tracks. This is a popular conversation in my graduate digital marketing class and I’m always looking for new material on the topic. In essence, there is a cacophony of marketing information in the marketplace. Brands, […]
Corporate Social Responsibility and The Triple Bottom Line
Corporate social responsibility is a cornerstone of what we do at the Stillman School of Business. What irks me most about this topic is that I see too many companies do “efforts” in the guise of corporate social responsibility but in reality, “the effort” is just for the public relations hit and not for any […]
Apple Social Responsibility in China: An Update
Hola Todos! Tim Cook is often criticized and it is not hard to find a “Fire Tim Cook” article in the blogosphere (note: these usually come from the Wall Street financial writers). I have been writing for some time that Tim Cook has been stepping out from the shadow of Steve Jobs (ex. 2013 WWDC […]