Is Apple Going To Kill Pandora?

Hola Todos!

I know that predicting the future from the Apple rumor mill is often a fruitless exercise but this iRadio or iTunes Streaming service rumor re-appeared in a major way over the weekend.  Erika Morphy at eCommerce Times did a nice article on the topic highlighting the built in audience with 500 million iOS devices on the market.

Strategically, this offering would not be a stretch from Apple’s perspective.  Apple has the relationships with the major labels and they could almost guarantee the labels stronger streaming revenues than the Pandoras and Spotifys of the world due to that huge built in audience.  From the user perspective, music streaming is the dominant means consumers use to discover and listen to music these days – especially for younger demographics.  If the app becomes a default on iOS devices, it might in fact be the killer music app.

Something to think about today…

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

In Honor of MLK

Hola Todos!

While most of us have a day off today, we should honor the individual who “Thought Differently” and lead the movement towards equality for so many.  It also goes to show that you can make a really good rock/pop song that also means something.

In honor of MLK, please watch this U2 video for “Pride – In the Name of Love”  (click here for video).

Best

Dr. Dan-o

 

 

Feliz Navidad & Happy Holidays to All

Hola Todos!

I’m wishing you all the best on this Holiday weekend.  Enjoy the time with your family and I hope we all get a chance to unplug for a few days.  Rest up and gear up for 2012.  I’m taking the week off so I will touch base again in the New Year.

Because you have not heard enough Christmas songs, I’ll leave you with one of the biggest of early MTV generation – Band Aid’s “Do They Know its Christmas” (click here).

All the best & Happy Holidays,

Dr. Dan-o

 

 

 

 

 

 

Topic Talk Tuesday – How Do You Listen To Music?

Hola Todos!

Today’s topic talk is from Matt Kirsch, Owner/Artist Manager at Collateral Artist Group, LLC.  Matt has extensive experience in the music industry (click here for a Rolling Stone article on the new economics of the music industry).  In his topic talk, Matt asks us is the MP3 player dead and we’re moving to an all-streaming model?

Matt, the floor is yours…

 

Hello everyone,

Here’s a question I have been thinking about for awhile – – Would you rather have a song in your possession, whether on CD or as an MP3, or just be able access a stream of it whenever you wanted?

Throughout the past decade, the music industry has been in an almost constant state of adaptation, which, for better or for worse, has made a significant impact on how we view and listen to music today. With the advent of music based social media sites like Rdio, Last.fm, and most recently Spotify, the concept of how we listen to music on a daily basis has changed dramatically.

Leaving out the proverbial ‘elephant in the room’ of illegally downloading music, the debate becomes one of convenience. Why own an MP3 player or buy a CD when your phone can stream music anywhere? The obviousness of carrying around one less gadget, or emptying a glove-box full of disks is clear, at least to me.

MP3 players became dominant in the market because they could hold and store more music than a Walk-Man or portable CD player, and now it makes sense that they be replaced by the unlimited storage potential of internet streaming. While MP3 players are by no means outdated, in the ever-evolving world of music, online music streaming can go beyond simple playback to actually assisting listeners with the discovery of new music.

New technology is designed to make our lives easier, and while it is certainly possible to take advantage of all these resources for music listening, I like to support innovation wherever possible. The bottom line is that streaming services give the listener one more avenue to explore in the world of listening to, and most importantly, discovering new music.

Something to think about today…

Matt Kirsch

Owner/Artist Manager at Collateral Artist Group, LLC