I was running though my LinkedIn feed the other day and a post on purpose-driven branding stopped me in my tracks. This is a popular conversation in my graduate digital marketing class and I’m always looking for new material on the topic. In essence, there is a cacophony of marketing information in the marketplace. Brands, […]
Social Media Marketing Research – Netnography
Hola Todos! We all know that social media provides an excellent means for intelligence gathering on customers and competitors. One excellent ethnographic research method called Netnography was developed by Robert Kozinets, Ph.D., Chair of the Schulich Marketing Department of York University (click here for Professor Kozinets’ bio). A recent post on the Netnography LinkedIn […]