Steve Jobs Book Summary by Adam Lashinsky

Hola Todos!

It seems if Apple is always in the news but I guess that’s par for the course when it’s the world’s most valuable company and Apple will be releasing the latest version of their iPad on Wednesday (click here for a rumor roundup – I hope its more than 1 iPad).

Malcolm Gladwell did an excellent summary of Walter Isaacson’s book in the New Yorker (click here) previous discussed on DigNuggetville.  Recently, Adam Lashinsky, Sr. Editor at Large of Fortune Magazine, also wrote an excellent book titled “Inside Apple.”  In two recent previews/summaries, Mr. Lashinsky highlights the depth of secrecy Apple keeps inside its corporate walls (click here) and three lessons other companies can learn from Apple (click here).

 

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

Apps, Pinterest, Human as Brand, Apple CLV & Potpourri

Hola Todos!

I had a crazy/nutty/busy last week so I did not get a chance to read much – or as least read as much as I usually do.  Moreover, classes are in full swing so we a plethora of different conversation threads active among us.  I love to add fuel to the fire so here are some excellent new stories from the last week:

How to Create a $1M App with a $10K Marketing Budget

Super Bowl Advertising – Social TV Experience (e.g., Shazam, GetGlue, etc) in the Forefront

Google Knows Too Much About You

Human as Brand/Fan Identity w/The Phantom Menace

Human as Brand/Fan Identity w/Kathy Ireland

Pinterest – Why Image-Sharing Network Pinterest Is Hot

Pinterest – The Appending Affiliate Links to Some Pins

How Pinterest is Becoming the Next Big Thing in Social Media for Business

12 Most Effective Ways to Engage on Twitter

Apple, Customer Lifetime Value & Customer Churn

Enjoy!

Dr. Dan-0

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 


Apple TV? Maybe Its Just A Cable Box

Hola Todos!

Dr. Dan-o is in the news! Well…. Apple and a potential Apple TV is a more accurate headline that is more often in the news.  Piper Jaffray’s Gene Munster proposed various scenarios for Apple TV (click here) but I didn’t agree and offered an alternative strategy.  The article in Forbes Magazine can be found here.

Enjoy!

Dr. Dan-o

 

Topic Talk Tuesday – Patent Lawsuits: Apple sues Google and Google sues Apple

Hola Todos!

Some time-to-time, a media request comes my way.  Last week, I was asked to comment on Google/Motorola new lawsuit with Apple.  Here was my response:

 

My name is Daniel M. Ladik and I am as Associate Professor of Marketing in the Stillman School of Business at Seton Hall University.  Your request was forwarded to me as my main areas of teaching and research expertise include marketing strategy and social media/Web 2.0, as well as, personal selling and sales management.  I blog at www.dignuggetville.com.

In response to your request, I believe there are two main strategies corporations employ with regard to filing patent lawsuits.  The first is as a review generating means.  For the better part of the last 10 years, one of Kodak’s main revenue streams has been lawsuit payouts bringing in over 2 billion dollars.  These lawsuits take years to rule on or settle and most of the time the income earned from the lawsuit is substantially less than what was originally listed in the lawsuit.

The second and perhaps more significant strategy is to distract and/or slow down one of your main competitors.  Apple’s patent lawsuit with Samsung is a perfect example.  Apple doesn’t need the money from the lawsuit.  In their latest earning call on Tuesday, Apple earned 13 billion US dollars in cash in just 14 weeks to its already enormous 82 billion US dollar war chest.  Apple is only interested in slowing down Samsung and Android.

As the Steve Job’s biography will attest, there is no love between Apple and Google and Apple has thrown the lawyer attack dogs at Google for multiple infractions in the iPhone area.  Google’s acquisition of Motorola was curious at the time of its announcement.  The marketplace knows that Android tables are not even in the same ball game with the iPad and Google needed more control over hardware to make a more compelling product offering.

However, the treasure trove of patents that Motorola controls is perhaps more impactful in the short term than any market share gains in the tablet PC market.  Google now as the ammunition to go after Apple, to try and distract CEO Tim Cook and colleagues, and perhaps slow Apple down from the break-neck speed of innovation.  A close look at Google’s balance sheet illustrates that Google does not need the cash like Kodak did.  This is a Quid Quo Pro play by the boys in the Googleplex and the funny thing is, these lawsuits will not be settled in 2012 or even 2013 for that matter.  Perhaps it will be nothing more than a trade for Apple to drop its lawsuits against Android.

I hope this was helpful.  Please let me know if there are any questions or topics you would like further detail.

Best regards,

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

daniel.ladik@shu.edu

www.dignuggetville.com

 

Networking and How to Fit in at Apple

Hola Todos!

On of the best Apple blogs I follow is Apple 2.0 by Philip Elmer-Dewitt.  In a recent post (click here), Fortune Magazine editor Adam Lashinsky was doing a presentation on his new book Inside Apple at the corporate HQ of Linkedin.  As part of the Q & A, a current Linkedin and former Apple employee, for the most part, confirmed Lashinsky’s assessment of Apple’s secretive corporate culture.

Best regards,

Dr. Dan-o

 

 

 

Topic Talk Thursdays – Thoughts from Bill Gates

Hola Todos!

Today’s Topic Talk is from none other than Mr. Bill Gates.  No, Mr. Gates was not one of my students but I follow him as his connection to Apple and Steve Jobs is undeniable in the history and development of Apple.  In addition, Mr. Gates runs the most charitable organization in the history of human kind and one of his major initiatives is to fix the American school system.

In his interview on ABC News (click here), Mr. Gates talks about a wide range of topics including about how Steve Jobs’ death affected him, his fix for American schools and the trampoline in his house.

There are links all over the page so make sure you do not miss any of the video segments.

Something to think about today…

Best

Dr. Dan-o

 

 

Apple’s New Sandbox – Textbooks: It Might Disrupt More than Just the College Textbook Industry

Hola Todos!

Being an Apple aficionado and a college professor, I watched Apple’s announcement of iBooks 2, iBooks Author, and iTunes University with great interest (click here to see Apple’s presentation). Here’s my take on the new initiatives.

First, Wall Street was not that excited.  Apple’s stock was down a number of points the day before and closed down on the day of the event.  Friday didn’t bring it back either but today, the stock earned back all the points Apple lost on Wednesday-Friday.  I bet this has more to do with Apple’s upcoming and expected record earning call on Tuesday than any of last week’s announcements.  As I like to poke fun at Wall Street, the Street was probably not excited because (1) Apple leaked many of the big thoughts in advance of Thursday’s presentation in the Big Apple but more importantly, (2) Wall Street is overly near-term and short-sighted as none of the new initiatives will impact Q2 in a major way.  While I agree nothing announced was mind-blowing like an iPad3, iBooks 2 has the potential to do what iTunes did to the record industry and that my friends, will be mind-blowing many quarters down the road.

Second, it was interesting to play “Monday Morning Quarterback” and blurt who were the big losers based on Apple’s new initiatives.  The most obvious are firms who run college bookstores like Follett and Barnes & Nobles. College students know all too well that it is very easy to drop at least $400 to $500 per semester on textbooks.  That revenue will disappear in the very near future.  Also middlemen/wholesaler firms involved in selling in the K to 12 marketplace will be disrupted.  All “used” non-university run college bookstores will disappear as well as rental services for educational books.  The other big losers are again Barnes & Nobles and especially Amazon.  Both of these firms have the relationships with the textbook publishers, the network to distribute textbooks AND an electronic device to distribute electronic textbooks (e.g., Nook and Kindle/Fire, respectively).  Yet, both of these firms dropped the ball and let Apple walk in al take this market away from them.  Apple did the same thing to Sony with the iPod/iTunes marketplace even though Sony had all the elements to do what Apple did in the Music industry. I’m sure the other firms will scramble around to cut deals with the college textbook publishers and these publishers would probably want to more sure Apple isn’t the only game in town.  But Apple got there first, and Apple by far has the best electronic device to experience electronic textbooks.  Round one goes to Apple.

Third, not discussed in a major way by Apple was self-publishing. Thursday’s event was powerful because not only are the three largest textbook publishers are onboard from day one, two of the three CEOs of these firms participated via pre-recorded video.  The way the iBooks Author program is set up, I could self-publish any book project rolling around in my head. Apple could not play this card up given the players involved in the announcement.  Yet, Amazon has been publicly trumpeting this song for the better part of three to six months, even to the extent of going after authors and signing them to lucrative self-publishing contracts.  My guess is none of the big three textbook publishers are happy with Amazon right now and I bet it made the deal making easier from Apple’s side of the equation.

Fourth, I think Dean’s and Universities should pay close attention to this iTunes University play with strong paranoia. Think about it this way, if this open or online initiative goes viral and expands quickly, small or mid-tier initiations could easily disappear.  Right now, MIT can only handle (e.g., classrooms, dorms, professors, etc) so many students a year.  For argument sake, let’s say its 20,000 students at $45,000 per year.  However, the MIT online degree program (which is taught by the same professors who are on campus) could handle 250,000 students at $7,500 per year.  (Please note; I am making this numbers up for pure illustrative purposes).  Given the realities of higher education today, some students might choose an online MIT option over a $20,000 per year pubic or $40,000 per year private University option. Now that would disrupt more then just the college textbook industry, it could up-end a multitude of higher education institutions.

Finally, I expect a new iPad in the very new future.  Yes this is an easy call, as we know iPad3 will be around sometime in March/April 2012.  However, I would also expect an iPad Mini or iPad Lite or iPad something closer to the $149 – $199 – $249 price points of the Nook/Kindle devices.  We all know the money is in the hardware.  Apple created the iTunes store to sell more iPods.  Apple created the iBooks2 store to sell more iPads.  Too many K to 12 students and K to 12 school systems are cash strapped and cannot buy a $499 device to read a $14.95 textbook.  Before the end of this year, if Apple is smart, that will change. We all know all is smart – ask Sony, Microsoft, Dell, Amazon, etc…

Best regards,

Dr. Dan-o

 

Apple, Google, Amazon, and Facebook: “The Four Horsemen of the Tech World.”

Hola Todos!

Ever since I watched that incredible video two weeks ago on This Week in Social Media (for full post, click here), I have been calling Apple, Google, Amazon, and Facebook “the Four Horsemen of the Tech World.”

NPR (click here), via a good article from Fast Company (click here), also believes these are four leaders and each are increasingly battling for the same turf. Could this be one of the early story-lines to follow for 2012?

Enjoy!

Dr. Dan-o

 

 

 

Steve Jobs book Summary by Malcolm Gladwell

Hola Todos!

There’s not much to go wrong with the story found at this link (click here).  It’s from one of my favorite blogs (Apple 2.0), with information from one of my favorite writers (Malcolm Gladwell), and about one of the most talked about topics in the past four weeks (Steve Jobs biography).  I usually read a book or two in between semester and the Jobs biography looks like an obvious candidate but it’s always great to have a “Cliff Notes” version of a 630-page book.

Click here for the “Cliff Notes” version.

Best regards,

Dr. Dan-o 

 

 

 

 

Apple’s Advertising Identity

Hola Todos!

This story is just one of the many excellent Apple articles the business press has pumped out since Steve Jobs’ passing.  In this Advertising Age article (link) details Apple’s advertising philosophy from the super-famous “1984” super bowl ad, to the “Think Different” campaign and even “I’m a Mac” run.  The article also discusses Lee Clow of TBWA and his close relationship with Steve Jobs.  Unfortunately, most company-agency relationships are transactional and nothing like one described in this article.

Enjoy!

Dr. Dan-o