WIIFM: What’s in it for me?

Hola Todos!

For those of you who have had the torture of being in one of my classes, no doubt you have heard me say on more than one occasion, that good marketers “Tell people what’s in it for them – because if there is nothing in it for them, they will not be interested in anything you’re selling.”

I was reading my Linkedin messages this morning and I saw an interesting post from Peter Guber – someone I follow within Linkedin because he wrote a rather interesting book on storytelling titled “Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story.”

I though the post was a nice fit with all my chatter this week on new year’s resolutions.  Titled “10 New Year’s Resolutions You Must Make For Your Greatest Business Success” the post features two items that caught my eye:

#2 – In gathering collaborators and support, focus on “what’s in it for them” – this will garner their attention and intention to respond to your call to action.

#9 – Embrace failure – if you’re not failing on occasion, you’re not taking enough chances testing the real quality of your talents and will unlikely achieve your greatest success.

Check out the full article when you get a chance.

Best regards,

Dr. Dan-o


Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University



2 thoughts on “WIIFM: What’s in it for me?

  1. Could not agree more; no matter what your campaign/experience is, without some defined incentive (in line with your objectives) for consumers to participate, they won’t. Especially true in terms of any application tie-in where you ask for personal data; if people aren’t receiving a benefit for giving up their information, they have no reason at all to engage.

  2. Pingback: Persuasion: Tell people what is in it for THEM

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