Welcome Back DigNuggetville: 2014 Edition

Hola Todos!

I hope the New Year has been treating everyone well and I hope we are sticking to our 2014 New Year resolutions.

Before I begin, I believe I owe the people of DigNuggetville an apology – or at the very least – an explanation; this is the LONGEST gap between posts in the two and a half-year history of DigNuggetville.  One of my mantras (as posted multiple times) is Big Rocks First – a philosophy to prioritize the many things I juggle day in and day out.  This philosophy forces me to think ahead and plan longer-term.

In November and December, I had rocks that were bigger than the blog (most noticeably – my tenure review and working with the 2014 NY/NJ Superbowl Host Committee).  Moreover, I was totally spent at the end of the Fall semester and took time during the semester break to really rest up; I shut everything down to enjoy the time with the family.

2014 and the Spring semester is here and as usual, there are many exciting things to tackle.  There is still much work to be done on the tenure front – the Social Media Communications Center will be in full swing starting Monday January 20th – and I have some interesting classes (Principles & Social Media – undergrad; Sales Management – MBA) this Spring semester.

I look forward to an exciting 2014!

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

 

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

WIIFM: What’s in it for me?

Hola Todos!

For those of you who have had the torture of being in one of my classes, no doubt you have heard me say on more than one occasion, that good marketers “Tell people what’s in it for them – because if there is nothing in it for them, they will not be interested in anything you’re selling.”

I was reading my Linkedin messages this morning and I saw an interesting post from Peter Guber – someone I follow within Linkedin because he wrote a rather interesting book on storytelling titled “Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story.”

I though the post was a nice fit with all my chatter this week on new year’s resolutions.  Titled “10 New Year’s Resolutions You Must Make For Your Greatest Business Success” the post features two items that caught my eye:

#2 – In gathering collaborators and support, focus on “what’s in it for them” – this will garner their attention and intention to respond to your call to action.

#9 – Embrace failure – if you’re not failing on occasion, you’re not taking enough chances testing the real quality of your talents and will unlikely achieve your greatest success.

Check out the full article when you get a chance.

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

Goals for the New Year: 2013 Edition

Hola Todos!

As mentioned in many posts, I’m a big fan of goal setting.  I like to use the start of a new year as a means to re-boot and look ahead to what I would like to accomplish this year.   Before I get to the list, I’ll first review a previous post focusing research based tips for making and keeping your new goals, such as: (1) make short, attainable goals; (2) develop a specific action plan; (3) establish confidence in your plan; and (4) publicly declaring your resolutions to hold yourself accountable.

In the spirit of item #4 above, I am publically declaring the following four goals for the coming year.  (Note: I am dropping from 5 professional goals to 4 as one of the biggest lessons learned from last year was I packed my schedule in too tight, did not leave wiggle room for the unexpected, and had to drop items in my to-do list to put out fires.)

#1 – Tenure – There is not a bigger goal on this list than the tenure goal.  As an untenured professor at Seton Hall University, my packet is due for review on October 1st, 2013.  I have much work to do – specifically I’m short 1 academic article. I have a number of irons in the fire and each day for the next 4 months, the first thought on my brain when I get up will be research and writing.  And yes, that means DigNuggetville will take a back seat here and there as needed.

#2 – The Social Media Committee for the 2014 NY/NJ Super Bowl –The 2014 Super Bowl will be played in Giants/Jets MetLife Stadium – the first cold weather Super Bowl in decades.  I’m happy to say I’ll be part of this event as I am a member of the Social Media Team for the Super Bowl Host Committee.  We had a number of meetings last fall and we have a full set of meetings set for this spring.   I’ll have more to say about the Social Media Team as we progress throughout the year.

#3 – Take a Deep Dive into YouTube – Last year’s deep dive was into Twitter and this year’s deep dive will be YouTube.  I have not hosted/posted any Dr. Dan-o videos on DigNuggetville but this year, I want to make YouTube my social media goal for the year.  Stay tuned for what I can cook up in the YouTube department.

#4 – Run Forbidden Drive by June 20th – Each year I set an exercise goal because if I do not, I’ll just sit on my fat ass and gain weight.  Last year, I trained (not too well – many injuries and set backs) but I did finish the Broad Street Run.  Even if I was in shape for last year’s Broad Street, there were too much extraneous downsides to running with 40,000 people.  While training last year, I recalled my younger day marathon training runs in Philly through Fairmount Park – particularly up and down Forbidden Drive.  To the best of my knowledge, I have not run the 10 plus mile Forbidden Drive trail since fall 1997 or spring 1998.  A recent trip to the Chestnut Hill area of Philly re-kindled those thoughts and I’m making this the 2013 exercise goal for the year.

That’s all for now.  As I did last year, I will keep posting updates on a semi-regular basis.

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

 

 

MAKE Your New Years Resolution Stick! – Update: 2012 Round Up

Hola Todos!

A little more than a year ago, I created 5 professional goals to which I shared on the blog and 5 personal goals to which I did not, to accomplish for the 2012 year.  To summarize, goal setting is the easy part.  Goal maintenance and goal achievement is the hard part.  Goals are important because they serve as those big rocks to set your sights on.  Actually achieving each an every goal may or may not be as important as actually having a goal, attempting to achieve that goal, perhaps failing and learning something just as important along the way.  One of my favorite expressions is “The journey is the reward”  – a Chinese proverb but also recently used in the Steve Jobs biography.

As for the Big 5 Goals – Here’s a Review

#1 – Focus & Simplify – I said to myself many times last year this was and will continue be the hardest of them all.  As the year progressed, many, many, MANY things get dropped in your lap – and almost all of these are unexpected things that are usually a fire you need to put out.  Needless to say, I struggled with this goal.

The lessoned learned was to leave “buffer time” to deal with the unexpected.  I DID NOT nor am I used to leaving “buffer time.”  In other words, I’d plan my day/week with a jam-packed list of activities with little to no margin for error for the unexpected.  That will change in 2013.  Perhaps the goal should have been titled “Focus & Simplify & Hedge”

#2 – I need 2 academic research articles published this year – As an untenured Seton Hall professor, I need a minimum of three academic articles to be reviewed for tenure. Article #2 was wrapped up in 2012 and article 3 is very very close – end of January at the latest for submission.  In addition, I have other research projects which are far along and this will be task #1 for 2013.

#3 – Run the Broad Street Run – I did run the 10 Mile Broad Street Run in May.  It wasn’t pretty but I finished.  More importantly, I’ve stayed in shape playing in a men’s soccer pick up league, which is a lot of fun. I’m probably going to pick a different exercise goal for 2013

#4 – Take a Deep Dive into Twitter – I’m glad I spent the time and effort on Twitter last year.  I am substantially more comfortable with Twitter in January 2013 than January 2012. I have found a comfortable medium, I did have some meaningful connections, and I do not feel the need to be on it 24/7 as its not email.

#5 – Double my DigNuggetville Traffic – Thanks to healthy doses of Google-Juice, the DigNuggetville traffic was up substantially compared to 2011. Month-to-month comparisons, both in year and year-to-year, all showed a minimum of 2X traffic increases.  Now before I pat myself on the back, the numbers for the four months in 2011 and the first six months of 2012 were relatively low.  The question is – will 2013 be 2X 2012?

Thank you all for listening.  In Tuesday’s post, I will outline my goals for 2013.

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

MAKE Your New Years Resolution Stick! – Update: October Edition

Hola Todos!

It’s been a while since I’ve posted an update on my new years resolutions.  The lack of new updates – I’d say – is an indication to how hard it’s to stay on top of your goals and to keep important goals in the forefront.  There’s less than a quarter of the year left so here’s an update on my Big 5:

#1 – Focus & Simplify – of all the goals, this one has been the hardest.  As the year progressed, many, many, MANY things get thrown your way to push you off course.  Most of them are tasks you did not plan for in advance and most of them are tasks you did not want to be involved with in the first place.

That said, life happens and you can’t avoid unexpected stuff.  The last 3 to 4 months has had a lot of unexpected stuff.  In my eyes, the most limited resource we have is time and I always go back, regardless of how deep my to–do list is, and set those Big Rocks First.  If the Big Rocks to not get done, it really doesn’t matter what else gets accomplished.

#2 – I need 2 academic research articles published this year – As an untenured Seton Hall professor, I need a minimum of three academic articles to be reviewed for tenure.   I’m happy to say that I wrapped up article #2 as I received an acceptance letter from a journal in mid-September.  That leaves me one short with 12 months to go – which is not a whole lot of time in the academic world.  I do have one other article in the review process and I have a second article that will be sent into the review process before the end of this semester.  As I was telling a colleague yesterday, I have two horses to in the race and I need one of them to break the tape but October 1st 2013.

#3 – Run the Broad Street Run – I did run the 10 Mile Broad Street Run in May.  It wasn’t pretty but I finished.  More importantly, I’ve stayed in shape playing in a men’s soccer pick up league, which is a lot of fun.  I think the challenge is what to do over the winter.  In preparing for Broad Street, I broke my treadmill in March. I have a few more weeks for soccer so I’m going to have to address this issue sometime in the near future.  It’s not a Big Rock at the moment.

#4 – Take a Deep Dive into Twitter – I am happy to say that there has been some progress on this front.  I have found a comfortable medium with Twitter and I do not feel the need to be on it 24/7 as its not email.  However, I do have some meaningful connections that happened because of Twitter so I’d say is been a good experience.  I have been doing more with Twitter lists to separate my stream as too many people just blurt and broadcast and I don’t need to see all of those tweets.  With Twitter lists, I do pay attention to a smaller set of people, which is much easier to manage.

#5 – Double my DigNuggetville Traffic – This is no question that my traffic is up compared to this time last year.  The upside of posting for a year is that older posts have picked up some Google-Juice and are consistently receiving daily hits.  I’m not sure I’m exactly double as I have to take a closer look but traffic is up and I’m happy.  Research articles are more important but one day, I will have more time to pump into traffic building strategies.

Thank you all for listening.  Please drop me a line if you have any thoughts and/or questions.

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

MAKE Your New Years Resolution Stick! – Mid-Year Update

Hola Todos!

Being halfway though the year, it’s a great time to do strategic review on how things are going.  In addition, there is still time to make corrections with 180 plus days left in the year to go.

So here we go…

#1 – Focus & Simplify – I have to be honest here, staying on task is NOT easy.  Too many things pop up – too many fires need to be put out – too many things I just can’t say NO to.  I have my goals and “to-do” lists well organized on my iPhone, yet it’s still hard to stay on task.  I’m glad its summertime when its easier to recharge the batteries and refocus.  As per yesterday’s Leadership post and as always, we need to place our Big Rocks First (click here) to stay ahead and plan forward.

#2 – I need 2 academic research articles published this year – Of the 5 goals, this one is still the most important of the five.  I’ve very confident that by the end of the summer, I will have two articles back in the review process. These two articles have been TASK #1 over the past four weeks and they are both moving along nicely.

#3 – Run the Broad Street Run – CHECK, Done, Accomplished – However it was ugly…very ugly – so ugly, that I was going back and forth for the 2 hours and 12 minutes of that 10 mile run between never doing this again and doubling-down to redeem myself next year.  The fact of the matter was I was not healthy that weekend and it was very uncomfortable to run (I will spare you all the details).  I’ve run Broad Street 45 to 50 minutes faster in my younger days and just three years ago, completed the race 35 minutes faster.  Two weeks after Broad Street, I ran a five-mile race in 45:32, which is slightly higher than 9-minute miles (much closer to where I was physically).  I’m still running and playing soccer in a pick-up men’s league.  I’ll see if I do any more races this year.

#4 – Take a Deep Dive into Twitter – of the5 goals, I’ve worked the least on this one. Now 1/2 through the year, I’m surprised that Twitter has not captivated my imagination.  I find Twitter useful and I will fully agree, it is best when you need to do a conversation – usually an immediate conversation.  As the number of people I follow increases, I find it more difficult to follow conversations.  I need to experiment more with Twitter Lists.

#5 – Double my DigNuggetville Traffic – I can say that I’m 1/3 of the way to this goal.  Over the summer, a complete overall and resign of the site is in order.  When things got really busy in May, I stop posting for almost four weeks, however, my daily traffic did not fall off the cliff as older posts with Google Juice kept getting hits.  More progress on this goal will occur before the end of the summer.

Thank you all for listening.  Stay tuned for the end of the summer roundup.

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

MAKE Your New Years Resolution Stick! – Update: April Edition

Hola Todos!

With three months in the books and nine to go, I have to remind myself that this “goal setting stuff” is not a sprint – it’s a marathon.  If February was “challenging,” I’m not sure what to call March – “frustrating”?

March and April are two of my busiest months as an academic.  November is probably next in line.  The frustrating thing is I put in a lot of hours on these 5 goals as well as others and I have little to show for it.  Ouch….

While I certainly did not sit on my butt and do nothing, I also did not knock out or make significant progress on any of the Big 5 listed below.  Again, this is a marathon and not a sprint and I needed to spend more time focusing on the BIG ROCKS FIRST (click here for full blog post).

That said, here’s the update on my big five goals.

#1 – Focus & Simplify – Of all the 5 goals, I really lost track of this one in March.  I did not focus as well as I should and very few things were simplified.  I did not plan ahead as well as I did January or February.  I have to do a better job with my BIG ROCK lists on a weekly basis.

#2 – I need 2 academic research articles published this year – While I made substantial progress on my 2nd academic article, it is not ready for review.  I truly think it needs another 4 to 5 weeks and a realistic goal at the present time is to have it done by finals (e.g., the first week in May).

#3 – Run the Broad Street Run – Ouch – Ouch – Ouch – literally and figuratively.  All the exercise and then the new soccer games caused my knee to swell up.  I am very very lucky that the MRI and X-Ray showed no major damage; just swelling due to overuse given its current strength.  Temple Sports Medicine prescribed rest (I took two weeks off from running) and knee/leg strengthen exercises.  I’ve run 5 times since including a 55-minute Long Slow Distance (AKA LSD) run yesterday.  I am not where I thought I would be in April, I still believe I’ll be able to do the 10 Mile Broad Street Run.

#4 – Take a Deep Dive into Twitter – I’m not sure if I got bored with Twitter or I just didn’t have the time to play with it but I did not have any major epiphany with the service in March. I logged in now and then – I Tweeted – I added a few followers – ho hum – I did what I was supposed to do.  The only problem is now – I have a little voice in the back of my head telling me I should have picked YouTube.  Perhaps this summer….

#5 – Double my DigNuggetville Traffic – February was the best month in the history of DigNuggetville blog. March did not top it.  My December, January, February three month streak where each new month averaged higher than the previous month ended in March.  March was still good but not better that February – even with 2 more days.  On the bright side, I learned a few things traffic-wise and I believe a summertime redesign is in order.

In closing, If there would be one word I’d like to tattoo to my arm for the remaining months, it would be – perseverance.  I have nine more months to go and I WILL have progress in the end.

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

MAKE Your New Years Resolution Stick! – Update: March Edition

Hola Todos!

With leap year, we got an extra day out of February so we were 1/29 or 3.5% more effective last month right?  If we think of this year in terms of months, we are 2/12 or 16.66% of the way through the year.  How are we doing?

February is a challenging month. In January, it’s easier to stay focused because goals we made just a few weeks ago.  By February, these goals can seem like a distance memory unless you stay on top of them and ALWAYS place your BIG ROCKS FIRST (click here for full blog post).  February also brings many unanticipated obstructions, issues, and challenges that one needs to find a way to work around and overcome.

That said, here’s the update on my big five goals.

#1 – Focus & Simplify – Its harder to say NO in February as many, many, many new things pop up.  As we get very busy in February and tasks start to pile up, it’s easy to forget about the “Big Rocks” and get lost in the NOW.  And I know this was the case for the last two weeks in February as I kept using the expression “I have a number of emergency fires to put out first.”  We cannot let the “emergency fires” dominate our schedule because then we will not have any time for the big rocks.  Again, the key to focus & simplify is to (a) say “no” more often, (b) try not to add anything additional to the Big Rock lists and (c) review those Big Rock lists more often to stay on top of them. If I were to add a 4th item, I’d say get help to put out those intrusive “emergency fires.”

#2 – I need 2 academic research articles published this year – Again, of these 5 goals, this one is the most important.  Before the end of February, the first of two articles was submitted to the review process.  This is a positive step in the right direction.  Academic articles need 45 to 60 days to be double-blind reviewed by the Editor and 2 or 3 reviewers.  I should know, sometime in April if this article is viable or not.  At the same time, I have been active on a second article and the goal is to have this one under review by the end of March (or at least Easter); the sooner, the better.  If I need two academic articles published, the safe strategy is to put 3 or 4 articles in the review process.  I hope to have that 2nd one in sooner rather than later so I can start working on the 3rd.

#3 – Run the Broad Street Run – Of the 5 goals, this is the one that I have made the most progress. I have been maintaining my Long Slow Distance (AKA LSD) runs. The 10 Mile Broad Street Run is a 90-minute race and my last LSD run in February was 66 minutes. So far, so good!  In a similar “getting in shape” front, I started playing in a Sunday morning mens soccer league.  Soccer and running use totally different muscle groups and I’m hurting.  Plus any soccer skills I might have had are long gone.  We are off to an 0-2 start dropping our first two games and I was one the field for 3 of the 5 goals scored against us (I play defense too so that’s not good).  I love soccer but the goal is to not get hurt, as I want to continue my running program for Broad Street.

#4 – Take a Deep Dive into Twitter – of the five goals, this one I worked the least on in February.  In January, I sent a lot of time hanging out in Twitter and I would easily log on daily.  In February, I got much busier and I could go 3 or 4 days without hanging out.  I would still Tweet meaningful stuff now and then and I still go through my followers/following lists on a regular basis but major time on the platform – no.  The funny thing is – I’m not sure I missed anything or at least I do not feel any pressure that I missed something.  Twitter is not email so I guess if you miss 99% of it, so what? We’ll see what happens in March.

#5 – Double my DigNuggetville Traffic – You know, I actually had some progress on this goal.  I examined my Google Analytics metrics at the beginning of March and each month (e.g., December, January, and February) my monthly numbers averaged higher.  I had the highest one-day spike in the history of the blog in February.  Moreover, some of my older posts from November and December are starting to get some consistent SEO Google-juice.  I also am following a consistent strategy of trying to get quotes or stories in the popular press.  In Feburary, I had a solid placement on Forbes.com (click here) and MSNBC.com (click here); both of which help pull in traffic.

Thank you all for listening.  Stay tuned for the next update around Easter.

 

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

MAKE Your New Years Resolution Stick! – Update: February Edition

Hola Todos!

We are 31 days in or 1/12 of the way through 2012 and one of the tenets of strategic planning is to review the plan on an ongoing basis and make adjustments when needed.

As I will emphasize all year, three key tips to accomplishing your goals are

#1 – Big Rocks First (click here for full blog post), #2 – 30 Days is Key (to Make it a Habit) (click here for full blog post), and #3 – Share Your Goals. In the spirit of #3, here’s the update:

#1 – Focus & Simplify – Its not easy to shake the multi-tasking myth (e.g., that a human can actually juggle and be effective with more then one big rock at a time) and drill the  “Less is More” mantra into my brain.  Perhaps that is one of those phrases I need to tattoo to my arm.  The key to focus & simplify is to (a) say “no” more often, (b) try not to add anything additional to my Big Rock lists and (c) review those Big Rock lists more often to stay on top of them.  I’d say, so far, so good with item #1. Stay the course….

#2 – I need 2 academic research articles published this year – Of the 5 goals, this one is the most important and I am happy to say I’ve seen progress with goal #2.  I have been very active on two particular articles and I was hoping in early January that one of them would have been under review.  That didn’t happen but one is close (e.g., I will be very disappointed if it is not under review by the end of February).  At the same time, I have been pushing the petal to the metal on the other one too.  I’m not sure if that one will be under review at the end of February but it should be close.

#3 – Run the Broad Street Run – Of the 5 goals, this is the one that I have made the most progress.  I’ve dropped a little weight but more importantly, I have been maintaining my Long Slow Distance (AKA LSD) runs.  LSD runs are exactly as they sound, (a) slower than your race pace, (b) longer than your normal daily runs, and (c) key to building up endurance and muscle. In my mind, the 10 Mile Broad Street Run is a 90-minute race and my last LSD run in January was 45 minutes.  Today’s LSD run, aided by the good winter weather in the Northeast, should be 50 minutes.

#4 – Take a Deep Dive into Twitter – Let’s just say, I have taken the “deep dive” and boy does this pool seem odd.  Twitter is not how I thought it would be (e.g., something akin to Facebook/email hybrid).  The big lesson or nugget I can pass along is…. don’t think of Twitter like email.  I’m only following four-dozen people right now and its impossible to keep up with everyone’s stream.  To be honest, I’m still not comfortable with the idea that I’m missing out on something but I’m starting to get the feeling that Twitter more of a merry-go-round then a roller coaster.  In other words, if you miss seeing someone on a merry-go-round then you will see them the next time around (e.g., it will be re-tweeted) but if you miss someone on a roller coaster, you will not see them until you get off the ride (e.g., more like email).  I, as well as my graduate social media class, are reading “The Tao of Twitter” (click here) by Mark Schaefer and I have even had a Tweet back-and-forth with Mark.

#5 – Double my DigNuggetville Traffic – Of the five goals, I have worked the least on this one and not surprisingly, I have the least progress to report here.  The numbers have held steady and I did have my largest 1-day spike of unique users.  In addition, I surpassed 1,000 unique visitors for the first time since starting DigNuggetville.  I still do not have this Big Rock worked out yet.  Journal articles come first.

Thank you all for listening.  Stay tuned for the Leap Year February edition in 29 days.

Best regards,

Dr. Dan-o

 

 

Topic Talk Thursday – Conquering the “To-Do” List

Hola Todos!

This week’s theme continues with today’s topic talk “Conquering the ‘To-Do’ List.” Over break, I read an excellent article in The Wall Street Journal (click here) that was a perfect fit for a New Years Resolution Themed week.

Think about it – if we are going to put our Big Rocks first and then fit all the pebbles, sand, and water around the Big Rocks, then we need to sit down and decide was is “mission critical” and was is not.  So the first step is to segment all your tasks.  The funny thing is, as mentioned in the article, some 23% of list-makers spend more time making the lists than doing the tasks on them.  The second step is to not let the list get out of control. Most people write EVERYTHING down in some 5 or 6-page document and then cannot deal with a list that is too long and unorganized.

Here’s my suggestion: (1) your “to-do” list should be electronic so you do not have to keep re-writing it when the list needs to be updated.  I use the free app that came with my iPhone because it free and the phone is always with me.  A MS Word document would also work, as it’s very easy to edit.  (2) Perhaps most important, it should be “To-Do” lists (plural) not “To-Do” list (singular).  Yes, you still need to sit down for an hour or so and create that 5 to 6-page Master “To-Do” but the Master list should be different from the “Daily” or “Weekly” list.  In other words, you need your goals for the day or the week in front of you face at all times, however, the Master list only gets reviewed once per week or so.  It’s from the Master list is where you pull the daily/weekly goals from.  In addition, the Master list should be organized by time-horizon (e.g., Stuff to do this Month, Stuff to do in the Near-Term (3 to 6 months) and Stuff to Do in the Long-Term (over 6 months).

Something to think about today…

Best

Dr. Dan-o