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Nugget Dictionary Keyword – What is Astroturfing?

October 30, 2013 By Dr. Dan-o Leave a Comment

Hola Todos! In short, I never heard this term “astroturfing” before so it’s time to post the keyword to the Nugget Dictionary. According to Wikipedia, astroturfing is: “…is the practice of masking the sponsors of a message (e.g. political, advertising, or public relations) to give the appearance of it coming from a disinterested, grassroots participant. […]

Filed Under: Keyword, Nugget Dictionary Tagged With: astroturfing, Samsung

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Dr. Dan-o (AKA Daniel M. Ladik, Ph.D) is an Associate Professor of Marketing in the Stillman School of Business at Seton Hall University in northern NJ. His main teaching and research interests include marketing strategy, personal selling and sales management, servant leadership, and web 2.0/social media.
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