It seems if Apple is always in the news but I guess that’s par for the course when it’s the world’s most valuable company and Apple will be releasing the latest version of their iPad on Wednesday (click here for a rumor roundup – I hope its more than 1 iPad).
Malcolm Gladwell did an excellent summary of Walter Isaacson’s book in the New Yorker (click here) previous discussed on DigNuggetville. Recently, Adam Lashinsky, Sr. Editor at Large of Fortune Magazine, also wrote an excellent book titled “Inside Apple.” In two recent previews/summaries, Mr. Lashinsky highlights the depth of secrecy Apple keeps inside its corporate walls (click here) and three lessons other companies can learn from Apple (click here).
Associate Professor of Marketing
Stillman School of Business
Seton Hall University