Hola Todos! In a previous DigNuggetville posts, I highlighted just how much the marketers know about us. One of the biggest of these firms is Acxiom, and I nearly fell out of my chair when I read the following headline: “Find out what Big Data knows about you, (it may be very wrong).” It turns […]
Professional Selling and Social Media: An Excellent Conversation on Inbound vs. Outbound Marketing
Hola Todos! I’m a fan of the Social Media Marketing podcast with Michael Stelzner and last week, he hit on a topic that is perfect for my deep dive into professional selling and social media nuggets. In the podcast, Michael interviewed Tom Martin, author of The Invisible Sale: How to Build a Digitally Powered Marketing […]
Social Media Listening: Apple & WWDC
Hola Todos! Last week was a big week for Apple. At the World Wide Developers Conference (WWDC), Apple debuted new Mac Airs, Mac Pro, iTunes Radio, iOS7 and OSX Mavericks. Wondering what was the most talked about of these new announcements? In an excellent exemplar of social media listening, Philip Elmer-DeWitt on his Apple 2.0 […]
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