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Dr. Dan-o’s Social Media/Digital Marketing/1-to-1/CRM/Web 2.0/Interactive Marketing/Co-Creation of Value Course: New Readings for the 2017 Edition!

February 23, 2017 By Dr. Dan-o 2 Comments

Hola Todos! In the fall of 2003, my Department Chair asked me to create “some kind of e-marketing course” because all the students were talking about the Internet so I happily did for the Spring 2004 semester. Even though the syllabus had some sort of official business school title (the title as changed multiple times […]

Filed Under: Notes from Dr. Dan-o, Web 2.0/Social Media

The Blueprint: The Best Inbound/Content Marketing Explanation Ever

July 28, 2014 By Dr. Dan-o Leave a Comment

Hola Todos! I probably could have stopped at the title and just posted the link and that would have been that but I cannot overstate how nuggetworthy this podcast truly is. I’ve linked to Michael Stelzner’s Social Media Marketing Podcast many times in the past but there are few podcast I listen to over and […]

Filed Under: Content Marketing, Marketing Strategy, Web 2.0/Social Media

Mondelez Transitioning to Digital

March 3, 2014 By Dr. Dan-o Leave a Comment

Hola Todos! More and more marketing firms are switching their advertising dollars from traditional media to digital media.  Here were my thoughts from a previous DigNuggetville post on Nike:   “I have been singing this song for the past 3 to 4 years now: the decline of traditional shotgun mass-marketing national TV advertising and the […]

Filed Under: Advertising, Web 2.0/Social Media

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Who Is Dr. Dan-o?

Dr. Dan-o (AKA Daniel M. Ladik, Ph.D) is an Associate Professor of Marketing in the Stillman School of Business at Seton Hall University in northern NJ. His main teaching and research interests include marketing strategy, personal selling and sales management, servant leadership, and web 2.0/social media.
View Dr. Dan-o's profile on LinkedIn

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