Hola Todos! More and more marketing firms are switching their advertising dollars from traditional media to digital media. Here were my thoughts from a previous DigNuggetville post on Nike: “I have been singing this song for the past 3 to 4 years now: the decline of traditional shotgun mass-marketing national TV advertising and the […]
The Social Media Communication Center at Super Bowl 48: Part II
Hola Todos! As promised in part I, I wanted to follow up with another post after my experience in the Social Media Communications Center was complete. If I were to use just one word that could sum up the experience, it would be dialog. I was very impressed with how the SMCC team was (1) […]
The 2014 Super Bowl Ad Round-UP: Plenty of Surprises
Hola Todos! The Super Bowl is one of my favorite nights of the year on Twitter and I spent most of the night on the #adbowl hashtag. Since the game was such a blow out, much to Microsoft’s surprise when they created a great spot but then selected a 4th quarter slot, I feel more […]
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