Warby Parker IS Market Oriented!

Hola Todos!

It’s too easy to find companies who are not market orientated (Yahoo, Twitter, Intel); the same cannot be said for those few firms who are outward-looking and thoroughly understand how to be externally orientated towards the market. (A complete description of market orientation can be found here).

While listening to the Re/Code Decode podcast with Kara Swisher, I am convinced that Warby Parker with their co-CEOs Dave Gilboa and Neil Blumenthal have created a truly market orientated company. Eyeglasses are an analog product from the analog world, however, co-CEOs Dave and Neil completely understand their customers, found ways to create value using digital technologies vis-à-vis their direct competitors and run a flat organization with incredibly strong inter-firm communication. I mean how theory Y is it to have co-CEOs!

This is something to check out today – along with Re/Code’s other excellent podcasts Re/code Media with Peter Kafka, Too Embarrassed to Ask with Lauren Goode and Kara Swisher, and finally Re/Code Reply.

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Director, MBA Program

Stillman School of Business

Seton Hall University

 

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