Hola Todos! It’s too easy to find companies who are not market orientated (Yahoo, Twitter, Intel); the same cannot be said for those few firms who are outward-looking and thoroughly understand how to be externally orientated towards the market. (A complete description of market orientation can be found here). While listening to the Re/Code Decode […]
Microsoft is NOT Market Orientated…
Hola Todos! Perhaps a better title for this post would be “Microsoft is NOT Market Orientated Yet…(and we sure hope they will be soon…). Firms that are market orientated have: (1) an incredible strong external orientation towards customers, (2) incredible strong external orientation towards competition (i.e., the market place), and (3) excellent inter-firm communication to […]
Market Orientation: Best Buy is NOT Market Driven nor Market Driving
Hola Todos! Echoing a popular theme on DigNuggetville.com, perhaps the non-market orientated stories make better articles. Either way, I just see them almost everywhere I read. Last week it was Nokia (click here). This week, its Best Buy. I was reading this morning on CNNmoney.com and here’s another firm in a downward spiral – Best […]