Hola Todos! Let’s be direct here folks – I like driving. I drive a lot. My commute is 160 miles round trip when I travel up to South Orange and teach at Seton Hall. In my younger days, I had two different cars with a 5-speed (and I miss driving stick). In the Ph.D. years, […]
Are Product Shortages a True Marketing Strategy? The Case of White Claw
Hola Todos! The DigNuggetville “Reboot” post generated a number of questions and I love to answer questions (read= SEND MORE QUESTIONS!!! – dignuggetville@gmail.com– – or – – @DanoLadik on Twitter). Danielle Ceccarelli asked, “White Claw hard seltzer is saying they are running low on product when they increased revenue by 300%. Is this a marketing […]
Apple’s Fall Keynote: Can We Dare Say that Apple is Getting More Price Competitive?
Hola Todos! Like clockwork, every September, the week after Labor Day, Apple does their largest keynote and new product introductions of the year. I just finished watching the event (available on demand at Apple.com or Apple TV), and two things jumped out for me. First, the event was tight and shorter than usual. Tim did […]
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