Hola Todos!
If there was a keyword that many marketers do not understand enough, its empathy.
The Merriam-Webster online dictionary defines empathy as, “the action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another of either the past or present without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner.”
The expression, “You don’t know someone unless you have walked a mile in their shoes” is a true as it gets. If you look at this keyword as a philosophy, it’s the basic underlying principle of marketing research and my definition of marketing: “Find out what people what, and give it to them!”
Best regards,
[…] Cirillo, Project Manager at LexisNexis. Doug reminds us that empathy (a nugget Keyword, click here) is strategic necessity when operationalizing an e-marketing […]