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Gaining/Losing Marketshare in a Rapidly Growing Marketplace

September 6, 2011 By Dr. Dan-o Leave a Comment

Hola Todos!

The following post on the surface looks like some Apple zealot defending his turf.  The smartphone/tablet/mobile OS marketplaces offer the most interesting storylines in tech (if not in all of business for that matter.)  These marketplaces are moving at a pace never seen to the best of my knowledge.

From a marketing perspective, marketshare is always one of the most interesting marketing metrics to follow in rapidly growing and evolving markets.  Can you imagine increasing sales by 75% and losing 1/3 of your marketshare?  That can happen very easily if a firm is not careful (Are you listening RIM? This can and will happen to you).

Check out and review approximately ½ through his argument the “comparing Apples to Apples” section of the article.  In my option, this is the most interesting section of the article.

Enjoy!

Dr. Dan-o

 

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Filed Under: Marketing Strategy, Smartphones Tagged With: Marketshare, mobile OS, smartphones

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Who Is Dr. Dan-o?

Dr. Dan-o (AKA Daniel M. Ladik, Ph.D) is an Associate Professor of Marketing in the Stillman School of Business at Seton Hall University in northern NJ. His main teaching and research interests include marketing strategy, personal selling and sales management, servant leadership, and web 2.0/social media.
View Dr. Dan-o's profile on LinkedIn

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