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Data – Data – Data

September 14, 2011 By Dr. Dan-o Leave a Comment

Hola Todos!

As if a September Hollywood movie with Brad Pitt playing the Oakland A’s GM Billy Beene wasn’t enough, ESPN (and former Philadelphia Inquirer) reporter Jason Stark gives us another example where knowledge is the key to performance.  It just so happens we’re talking about baseball, and iPads and information is perhaps a much bigger influence on baseball then steroids ever was but the moral of the story outside baseball angle is sound – better data – better strategic decisions.  How can companies plan for the future without systematic market research?  As I always say – find out what people want, and give it to them.

 

Best

Dr. Dan-o

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Filed Under: Marketing Strategy Tagged With: Data

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Who Is Dr. Dan-o?

Dr. Dan-o (AKA Daniel M. Ladik, Ph.D) is an Associate Professor of Marketing in the Stillman School of Business at Seton Hall University in northern NJ. His main teaching and research interests include marketing strategy, personal selling and sales management, servant leadership, and web 2.0/social media.
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