Professional Selling and Social Media: An Excellent Conversation on Inbound vs. Outbound Marketing

Hola Todos!

I’m a fan of the Social Media Marketing podcast with Michael Stelzner and last week, he hit on a topic that is perfect for my deep dive into professional selling and social media nuggets.  In the podcast, Michael interviewed Tom Martin, author of The Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads.  Yes, that’s a pretty long title but nuggetworthy nonetheless.

I’m happy to say that Michael and Tom spend most of the interview discussing ways to use social media to find more leads.  Or perhaps I should re-word that last statement and say – social media can bring more leads to the sales person.  This is inbound marketing personified but with a better story (read=more nuggets) on how it can be used by sales people.

Something to check out today…

Best regards

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

 

The History of Marketing with a Heavy Focus on the Shift from Outbound to Inbound Marketing

Hola Todos!

While I would never call this Infographic “exhaustive” as the title of this blog post suggests (click here for blog post), I still found the information “nuggetworthy.” The downside to Infographics are that they trade off content depth for visuals as correctly described in one of the post-blog comments: “Infographics are very interesting and quite visual but shallow in depth. If that is the goal, it serves it’s purpose.”

My suggestion is to focus on the latter half of the Infographic beginning with header “The Age of Inbound Marketing” sandwiched date-wise between 2000 “The Bubble Pops” and 2003 “Fighting Spam.”

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

 

 

Excellent Inbound vs. Outbound Marketing Infographic

Hola Todos!

I hope we had a wonderful holiday weekend.  According to Wikipedia (click here), Infographics are graphical and/or visual representations of information, data, or knowledge.  Believe it or not, we humans think visually.  Even if we just see words on a page, our brains often process a mental image of what that text proposes to represent.  Infographics help us process a lot of information quickly or complex information easier (e.g., weather maps or traffic signs).  Infographics are not new (think Egypt and hieroglyphs) but have grown exponentially in today’s social media-linked media culture.

There was an excellent infographic on Mashable (click here) depicting the differences between inbound marketing vs. outbound marketing.  Most notably, inbound (e.g., social media) is two-way and earned while traditional (TV or billboard ads) is one-way and mostly bought.  This infographic is well worth the 1 to 2 minutes it will take to process.

 

Best regards,

Dr. Dan-o