I’m a fan of the Social Media Marketing podcast with Michael Stelzner and last week, he hit on a topic that is perfect for my deep dive into professional selling and social media nuggets. In the podcast, Michael interviewed Tom Martin, author of The Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads. Yes, that’s a pretty long title but nuggetworthy nonetheless.
I’m happy to say that Michael and Tom spend most of the interview discussing ways to use social media to find more leads. Or perhaps I should re-word that last statement and say – social media can bring more leads to the sales person. This is inbound marketing personified but with a better story (read=more nuggets) on how it can be used by sales people.
Something to check out today…
Associate Professor of Marketing
Stillman School of Business
Seton Hall University