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Warby Parker IS Market Oriented!

April 29, 2016 By Dr. Dan-o Leave a Comment

Hola Todos!

It’s too easy to find companies who are not market orientated (Yahoo, Twitter, Intel); the same cannot be said for those few firms who are outward-looking and thoroughly understand how to be externally orientated towards the market. (A complete description of market orientation can be found here).

While listening to the Re/Code Decode podcast with Kara Swisher, I am convinced that Warby Parker with their co-CEOs Dave Gilboa and Neil Blumenthal have created a truly market orientated company. Eyeglasses are an analog product from the analog world, however, co-CEOs Dave and Neil completely understand their customers, found ways to create value using digital technologies vis-à-vis their direct competitors and run a flat organization with incredibly strong inter-firm communication. I mean how theory Y is it to have co-CEOs!

This is something to check out today – along with Re/Code’s other excellent podcasts Re/code Media with Peter Kafka, Too Embarrassed to Ask with Lauren Goode and Kara Swisher, and finally Re/Code Reply.

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Director, MBA Program

Stillman School of Business

Seton Hall University

 

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Filed Under: Marketing Strategy, Podcasts Tagged With: Market Orientation

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Who Is Dr. Dan-o?

Dr. Dan-o (AKA Daniel M. Ladik, Ph.D) is an Associate Professor of Marketing in the Stillman School of Business at Seton Hall University in northern NJ. His main teaching and research interests include marketing strategy, personal selling and sales management, servant leadership, and web 2.0/social media.
View Dr. Dan-o's profile on LinkedIn

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