Hola Todos! Today’s topic talk is from Doug Cirillo, Project Manager at LexisNexis. Doug reminds us that empathy (a nugget Keyword, click here) is strategic necessity when operationalizing an e-marketing campaign. Doug, the floor is yours… When it comes to modern social media (specifically in the context of e-marketing campaigns), it’s absolutely vital to […]
Topic Talk Thursday – Know Your Audience
Hola Todos! Today’s Topic talk is from Steve Stiles, Associate Program Coordinator at The Strive Group. Steve is going to talk to us about knowing your audience. Steve, the floor is yours… Hello everyone, I found an interesting article in a recent Business Week issue titled “Cultural Tastes Affect International Food Packaging.” A […]