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Persuasion: Tell people what is in it for THEM

May 2, 2013 By Dr. Dan-o Leave a Comment

Hola Todos! While reading through my inbox today, I came across an excellent quote from Philadelphian Benjamin Franklin: “If you would persuade, you must appeal to interest rather than intellect.” This not the first quote on DigNuggetville nor do I expect it to be the last from Big Ben.  Mr. Franklin’s quote reminds me of […]

Filed Under: Quotes, Uncategorized Tagged With: persuasion

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Who Is Dr. Dan-o?

Dr. Dan-o (AKA Daniel M. Ladik, Ph.D) is an Associate Professor of Marketing in the Stillman School of Business at Seton Hall University in northern NJ. His main teaching and research interests include marketing strategy, personal selling and sales management, servant leadership, and web 2.0/social media.
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