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Warby Parker IS Market Oriented!

April 29, 2016 By Dr. Dan-o Leave a Comment

Hola Todos! It’s too easy to find companies who are not market orientated (Yahoo, Twitter, Intel); the same cannot be said for those few firms who are outward-looking and thoroughly understand how to be externally orientated towards the market. (A complete description of market orientation can be found here). While listening to the Re/Code Decode […]

Filed Under: Marketing Strategy, Podcasts Tagged With: Market Orientation

Microsoft is NOT Market Orientated…

February 27, 2014 By Dr. Dan-o Leave a Comment

Hola Todos! Perhaps a better title for this post would be “Microsoft is NOT Market Orientated Yet…(and we sure hope they will be soon…).  Firms that are market orientated have: (1) an incredible strong external orientation towards customers, (2) incredible strong external orientation towards competition (i.e., the market place), and (3) excellent inter-firm communication to […]

Filed Under: Microsoft Tagged With: Market Orientation

Market Orientation: Best Buy is NOT Market Driven nor Market Driving

July 31, 2012 By Dr. Dan-o Leave a Comment

Hola Todos! Echoing a popular theme on DigNuggetville.com, perhaps the non-market orientated stories make better articles.  Either way, I just see them almost everywhere I read.  Last week it was Nokia (click here).  This week, its Best Buy. I was reading this morning on CNNmoney.com and here’s another firm in a downward spiral – Best […]

Filed Under: Marketing Strategy Tagged With: Best Buy, Market Orientation

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Who Is Dr. Dan-o?

Dr. Dan-o (AKA Daniel M. Ladik, Ph.D) is an Associate Professor of Marketing in the Stillman School of Business at Seton Hall University in northern NJ. His main teaching and research interests include marketing strategy, personal selling and sales management, servant leadership, and web 2.0/social media.
View Dr. Dan-o's profile on LinkedIn

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