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Nugget Dictionary Edition – BHAG

January 6, 2012 By Dr. Dan-o Leave a Comment

Hola Todos! Today’s nugget – dictionary edition is perfect for theme of this week – BHAG (pronounced BEE-hag).  BHAG stands for BIG HAIRY AUDACIOUS GOAL and was proposed by James Collins and Jerry Porras in their 1994 book Built to Last (click here for Wikipedia entry. A normal goal is very specific and tactical, such […]

Filed Under: Goal Setting, Keyword Tagged With: BHAG

Who Is Dr. Dan-o?

Dr. Dan-o (AKA Daniel M. Ladik, Ph.D) is an Associate Professor of Marketing in the Stillman School of Business at Seton Hall University in northern NJ. His main teaching and research interests include marketing strategy, personal selling and sales management, servant leadership, and web 2.0/social media.
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