Hola Todos!
Today’s nugget – dictionary edition is perfect for theme of this week – BHAG (pronounced BEE-hag). BHAG stands for BIG HAIRY AUDACIOUS GOAL and was proposed by James Collins and Jerry Porras in their 1994 book Built to Last (click here for Wikipedia entry.
A normal goal is very specific and tactical, such as “achieve 10% revenue growth in the next 3 months.” A BHAG, by contrast is visionary and more strategic and emotionally compelling. In the article entitled Building Your Company’s Vision (1996), the authors define a BHAG as a form of vision statement “…an audacious 10-to-30-year goal to progress towards an envisioned future.” My favoriate BHAG of all time is the “Moon Shot: “To send a man to land on the moon and bring him back safely to the Earth in the next 10 years.” At the time, no one at NASA knew how to accomplish that goal but the Moon Shot BHAG made the engineers think differently therefore creating a series of more tactical goals to eventually reach the Moon Shot BHAG.
Best regards,
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