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Lessons from Peter Drucker via Mark Schaefer: The Five Questions to Ask About Your Business

October 1, 2019 By Dr. Dan-o Leave a Comment

Hola Todos!

I was driving up to Seton Hall yesterday and I was listening to Mark Schaefer on his Marketing Companion podcast. In the episode, Mark discusses one of his mentors – Peter Drucker – a giant in the field, who even years of his death, is quoted daily in the social and digital world (including DigNuggetville).

In this latest book, Lessons, Mark discusses 32 “nuggets” from his career that he would like to pass on. In this episode (a review of Chapter 10 from Lessons), Mark talks directly to Drucker’s famous “5 Questions:”

  1. What is your mission?
  2. Who is your customer?
  3. What does your customer value (i.e., what’s in it for them?)
  4. What are your results?
  5. What is your plan?

As simple as they seem, these five questions are central to any organization’s operations, TikTok famous. Regardless if it’s a new entrepreneurial effort or an established enterprise, if the leaders do not have clear responses on any of these five questions, then they have work to do!

Something to think about today…

Best regards,
Dr. Dan-o

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

daniel.ladik@shu.edu

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Who Is Dr. Dan-o?

Dr. Dan-o (AKA Daniel M. Ladik, Ph.D) is an Associate Professor of Marketing in the Stillman School of Business at Seton Hall University in northern NJ. His main teaching and research interests include marketing strategy, personal selling and sales management, servant leadership, and web 2.0/social media.
View Dr. Dan-o's profile on LinkedIn

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