Hola Todos!
In the fall of 2003, my Department Chair asked me to create “some kind of e-marketing course” because all the students were talking about the Internet so I happily did for the Spring 2004 semester. Even though the syllabus had some sort of official business school title (the title as changed multiple times since 2004), I call this experience the “Dr. Dan-o Course” as it was entirely dreamed up inside of my head.
I love this course and I’ve taught it at least once per year since I created it. Each time, I take a deep dive into the cutting edge and make changes, adding new articles and topic areas. This year, 25% of the articles are new (click this link Dr. Dan-o Class) to check out the revised reading list. For those of you who not have this experience, I’m sure there will be at least a dozen or so articles on this syllabus that you will love.
Enjoy!
Dr. Dan-o
Daniel M. Ladik, Ph.D.,
Associate Professor of Marketing
Director, MBA Program
Stillman School of Business
Seton Hall University
Hi Dan,
The link to the reading list is not working. Where is it posted?
Thanks
How are we doing Nelson and thanks for the interest. I’m sorry I did not do a great job posting the articles. When you click the link on the blog post, it brought you to another page where I assume you wrote the comment above. Highlighted in blue on that page is the link “Dr. Dan-o’s Class” – that’s where you will find the articles.
I hope this is helpful.
best
Dr. Dan-o