Hola Todos! We’ve been having fun in my Digital Marketing class this spring and we often discuss (via our Topic Talks) what are… “the top 5 stories in digital?” One of my goals for this class is to prepare the students for their future digital marketing job interviews. Without question, one of top stories of […]
The Influencer Industry and the Marriage of TikTok and YouTube
Hola Todos! We all know I listen to a lot of podcasts (Dr. Dan-o’s podcast recommendations). In our normal daily activities, we have too much dead-time (i.e., commutes – workouts – house cleaning – yardwork – etc.) so why not feed your head during these mindless activities? Last night at the gym, I was listening […]
Dr. Dan-o’s Social Media/Digital Marketing/1-to-1/CRM/Web 2.0/Interactive Marketing/Co-Creation of Value Course: New Readings for the 2017 Edition!
Hola Todos! In the fall of 2003, my Department Chair asked me to create “some kind of e-marketing course” because all the students were talking about the Internet so I happily did for the Spring 2004 semester. Even though the syllabus had some sort of official business school title (the title as changed multiple times […]
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