Hola Todos! While listening to my weekly dose of the Social Media Marketing Podcast by Michael Stelzner, I heard an excellent nugget that I had to pass along. Michael was interviewing Kim Garst on how to use Twitter to increase traffic to your blog. At the 37:35 mark, I heard the best nugget of the […]
Social Media Promo vs. Super Bowl Promo: Who Wins?
Hola Todos! At first glance, the results from this study is exactly what I’ve been preaching in my social media classes: new media (e.g., the interactive, two-way social kind) is much better than traditional media (e.g., the one way, untrackable, I don’t know what I’m getting for my money kind). As I have mentioned a […]
More Than Just Clicks: Where is the Social ROI?
Hola Todos! A friend forwarded me this link yesterday from TechCrunch highlighting comments from the TechCrunch Disrupt NY conference. At the event, senior advertising managers from Google, Facebook, and Twitter discussed/argued the value of digital advertising. Surprisingly, the panel spent more time discussing the value of a click than anything else. Not surprisingly, the three firms […]