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Twitter & More Twitter: Increasing Traffic & Managing Followers

June 10, 2013 By Dr. Dan-o Leave a Comment

Hola Todos! While listening to my weekly dose of the Social Media Marketing Podcast by Michael Stelzner, I heard an excellent nugget that I had to pass along. Michael was interviewing Kim Garst on how to use Twitter to increase traffic to your blog. At the 37:35 mark, I heard the best nugget of the […]

Filed Under: Content Marketing, Podcasts, Twitter, Web 2.0/Social Media

Social Media Promo vs. Super Bowl Promo: Who Wins?

May 8, 2013 By Dr. Dan-o Leave a Comment

Hola Todos! At first glance, the results from this study is exactly what I’ve been preaching in my social media classes:  new media (e.g., the interactive, two-way social kind) is much better than traditional media (e.g., the one way, untrackable, I don’t know what I’m getting for my money kind). As I have mentioned a […]

Filed Under: Advertising, Facebook, Twitter Tagged With: Super Bowl

More Than Just Clicks: Where is the Social ROI?

May 6, 2013 By Dr. Dan-o 1 Comment

Hola Todos! A friend forwarded me this link yesterday from TechCrunch highlighting comments from the TechCrunch Disrupt NY conference. At the event, senior advertising managers from Google, Facebook, and Twitter discussed/argued the value of digital advertising. Surprisingly, the panel spent more time discussing the value of a click than anything else.  Not surprisingly, the three firms […]

Filed Under: Advertising, Facebook, Google, Twitter Tagged With: ROI

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Who Is Dr. Dan-o?

Dr. Dan-o (AKA Daniel M. Ladik, Ph.D) is an Associate Professor of Marketing in the Stillman School of Business at Seton Hall University in northern NJ. His main teaching and research interests include marketing strategy, personal selling and sales management, servant leadership, and web 2.0/social media.
View Dr. Dan-o's profile on LinkedIn

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