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Do You Need Storytelling Skills? Here’s The Short-List of my Favorite Storytelling Books

March 31, 2021 By Dr. Dan-o 1 Comment

Hola Todos! The most recent Marketing Club meeting, featuring a panel of seasoned marketing researchers, was a lively discussion centered around skill set recommendations needed for a successful marketing research career. [And] During the session, multiple hard skills were discussed [but] the conversation kept shifting back to soft skills and one soft skill in particular […]

Filed Under: Book Review, Persuasion, Storytelling

Some Nuggets on Professional Selling

September 6, 2013 By Dr. Dan-o Leave a Comment

Hola Todos! I am happy to say that I’m teaching Professional Selling again this fall semester so one would expect to see a few more selling nuggets over the next few months on DigNuggetville. To begin, everyone needs to be persuasive in some way, shape or form but perhaps sales people need to more consistently […]

Filed Under: Sales Force Management, Storytelling Tagged With: persuasion, Professional Selling

One of the Best Valedictorian Speeches…

May 24, 2013 By Dr. Dan-o 22 Comments

Hola Todos! Well it’s that time of the year…graduation time.  Perhaps you just walked in the Izod Center a few days back.  Perhaps you will be walking in a cap and gown in a year or two.  Perhaps you walked a few years ago and are reflecting back on that day vis-à-vis your current career […]

Filed Under: Notes from Dr. Dan-o, Storytelling

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Who Is Dr. Dan-o?

Dr. Dan-o (AKA Daniel M. Ladik, Ph.D) is an Associate Professor of Marketing in the Stillman School of Business at Seton Hall University in northern NJ. His main teaching and research interests include marketing strategy, personal selling and sales management, servant leadership, and web 2.0/social media.
View Dr. Dan-o's profile on LinkedIn

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