Hola Todos! It’s the end of the Spring semester, the end of our class, and the end of our professional selling journey… or is it? Multiple times this semester, I stated (strongly!) that regardless if one considers a career in professional selling, the chapters on overcoming objections and closing techniques will be very useful in […]
All Roads Lead Back to WiiFM (What’s in it for Me?)
Hola Todos! One of my classes this fall is the Dr. Dan-o standard – Professional Selling (aka – how to be persuasive, particularly in the non-verbal deptarment). As those of you who have been torchered by me in the past know I always stress – What’s in it for me or WiiFM (see previous WiiFM […]
Professional Selling and Social Media: An Excellent Conversation on Inbound vs. Outbound Marketing
Hola Todos! I’m a fan of the Social Media Marketing podcast with Michael Stelzner and last week, he hit on a topic that is perfect for my deep dive into professional selling and social media nuggets. In the podcast, Michael interviewed Tom Martin, author of The Invisible Sale: How to Build a Digitally Powered Marketing […]