Hola Todos! I was driving up to Seton Hall yesterday and I was listening to Mark Schaefer on his Marketing Companion podcast. In the episode, Mark discusses one of his mentors – Peter Drucker – a giant in the field, who even years of his death, is quoted daily in the social and digital world […]
Are Product Shortages a True Marketing Strategy? The Case of White Claw
Hola Todos! The DigNuggetville “Reboot” post generated a number of questions and I love to answer questions (read= SEND MORE QUESTIONS!!! – dignuggetville@gmail.com– – or – – @DanoLadik on Twitter). Danielle Ceccarelli asked, “White Claw hard seltzer is saying they are running low on product when they increased revenue by 300%. Is this a marketing […]