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Lessons from Peter Drucker via Mark Schaefer: The Five Questions to Ask About Your Business

October 1, 2019 By Dr. Dan-o Leave a Comment

Hola Todos! I was driving up to Seton Hall yesterday and I was listening to Mark Schaefer on his Marketing Companion podcast. In the episode, Mark discusses one of his mentors – Peter Drucker – a giant in the field, who even years of his death, is quoted daily in the social and digital world […]

Filed Under: Leadership, Marketing Strategy, Questions, Quotes

Are Product Shortages a True Marketing Strategy? The Case of White Claw

September 17, 2019 By Dr. Dan-o 2 Comments

Hola Todos! The DigNuggetville “Reboot” post generated a number of questions and I love to answer questions (read= SEND MORE QUESTIONS!!! – dignuggetville@gmail.com– – or – – @DanoLadik on Twitter). Danielle Ceccarelli asked, “White Claw hard seltzer is saying they are running low on product when they increased revenue by 300%.  Is this a marketing […]

Filed Under: Notes from Dr. Dan-o, Questions

Who Is Dr. Dan-o?

Dr. Dan-o (AKA Daniel M. Ladik, Ph.D) is an Associate Professor of Marketing in the Stillman School of Business at Seton Hall University in northern NJ. His main teaching and research interests include marketing strategy, personal selling and sales management, servant leadership, and web 2.0/social media.
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