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Privacy Lost…Part III: All in the Name of Transparency?

October 9, 2013 By Dr. Dan-o Leave a Comment

Hola Todos! In a previous DigNuggetville posts, I highlighted just how much the marketers know about us.  One of the biggest of these firms is Acxiom, and I nearly fell out of my chair when I read the following headline: “Find out what Big Data knows about you, (it may be very wrong).” It turns […]

Filed Under: Privacy, Web 2.0/Social Media Tagged With: Acxiom

Privacy…Lost – Part II: What Siri Knows About You

April 24, 2013 By Dr. Dan-o Leave a Comment

Hola Todos! In Monday’s post, I opened up the privacy discussion by linking to a number of articles that illustrate how much the marketers know about us (scary stuff).  Continuing this discussion, an interesting report from Wired magazine details how the queries on Apple’s Siri are held for two years before they are deleted. Apple […]

Filed Under: Privacy Tagged With: Siri

Privacy…Lost: What The Digital Marketers Know About You

April 22, 2013 By Dr. Dan-o 2 Comments

Hola Todos! Privacy, or they lack of, is a meaty topic worthy of a Ph.D. effort.  The more I read articles like the two I read last week, the less I should be surprised but it never turns out that way. The first of these posts, from CNN.com, highlights the firm Acxiom, one of the […]

Filed Under: Privacy

Who Is Dr. Dan-o?

Dr. Dan-o (AKA Daniel M. Ladik, Ph.D) is an Associate Professor of Marketing in the Stillman School of Business at Seton Hall University in northern NJ. His main teaching and research interests include marketing strategy, personal selling and sales management, servant leadership, and web 2.0/social media.
View Dr. Dan-o's profile on LinkedIn

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