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Professional Selling: Overcoming Objections and Closing Techniques

May 11, 2021 By Dr. Dan-o Leave a Comment

Hola Todos! It’s the end of the Spring semester, the end of our class, and the end of our professional selling journey… or is it? Multiple times this semester, I stated (strongly!) that regardless if one considers a career in professional selling, the chapters on overcoming objections and closing techniques will be very useful in […]

Filed Under: Notes from Dr. Dan-o, Persuasion, Sales, Sales Force Management

Do You Need Storytelling Skills? Here’s The Short-List of my Favorite Storytelling Books

March 31, 2021 By Dr. Dan-o 1 Comment

Hola Todos! The most recent Marketing Club meeting, featuring a panel of seasoned marketing researchers, was a lively discussion centered around skill set recommendations needed for a successful marketing research career. [And] During the session, multiple hard skills were discussed [but] the conversation kept shifting back to soft skills and one soft skill in particular […]

Filed Under: Book Review, Persuasion, Storytelling

Networking: Mutually Beneficial vs. Quid Pro Quo Relationships

January 26, 2021 By Dr. Dan-o Leave a Comment

In the previous networking post, I employed the phrase mutually beneficial relationship six times. The question is… what is the difference between a mutually beneficial vs. a quid pro quo relationship? This is a similar conversation I have in my Science of Persuasion class when we discuss the six weapons of influence. Influence: Science and […]

Filed Under: Networking, Persuasion

Who Is Dr. Dan-o?

Dr. Dan-o (AKA Daniel M. Ladik, Ph.D) is an Associate Professor of Marketing in the Stillman School of Business at Seton Hall University in northern NJ. His main teaching and research interests include marketing strategy, personal selling and sales management, servant leadership, and web 2.0/social media.
View Dr. Dan-o's profile on LinkedIn

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