Hola Todos! It’s the end of the Spring semester, the end of our class, and the end of our professional selling journey… or is it? Multiple times this semester, I stated (strongly!) that regardless if one considers a career in professional selling, the chapters on overcoming objections and closing techniques will be very useful in […]
Do You Need Storytelling Skills? Here’s The Short-List of my Favorite Storytelling Books
Hola Todos! The most recent Marketing Club meeting, featuring a panel of seasoned marketing researchers, was a lively discussion centered around skill set recommendations needed for a successful marketing research career. [And] During the session, multiple hard skills were discussed [but] the conversation kept shifting back to soft skills and one soft skill in particular […]
Networking: Mutually Beneficial vs. Quid Pro Quo Relationships
In the previous networking post, I employed the phrase mutually beneficial relationship six times. The question is… what is the difference between a mutually beneficial vs. a quid pro quo relationship? This is a similar conversation I have in my Science of Persuasion class when we discuss the six weapons of influence. Influence: Science and […]