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Branding is Important: Purpose-Driven Branding is More Important

February 19, 2021 By Dr. Dan-o Leave a Comment

I was running though my LinkedIn feed the other day and a post on purpose-driven branding stopped me in my tracks. This is a popular conversation in my graduate digital marketing class and I’m always looking for new material on the topic. In essence, there is a cacophony of marketing information in the marketplace. Brands, […]

Filed Under: brand, Corporate Social Responsibility, Marketing Research, Uncategorized

Social Media Marketing Research – Netnography

March 26, 2012 By Dr. Dan-o 1 Comment

Hola Todos! We all know that social media provides an excellent means for intelligence gathering on customers and competitors.  One excellent ethnographic research method called Netnography was developed by Robert Kozinets, Ph.D., Chair of the Schulich Marketing Department of York University (click here for Professor Kozinets’ bio).   A recent post on the Netnography LinkedIn […]

Filed Under: Marketing Research Tagged With: Netnography

Who Is Dr. Dan-o?

Dr. Dan-o (AKA Daniel M. Ladik, Ph.D) is an Associate Professor of Marketing in the Stillman School of Business at Seton Hall University in northern NJ. His main teaching and research interests include marketing strategy, personal selling and sales management, servant leadership, and web 2.0/social media.
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