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Topic Talk Thursday – Did Coke Make a Marketing Mistake?

January 19, 2012 By Dr. Dan-o Leave a Comment

Hola Todos! Today’s Topic Talk is from Justin Canning, a student from my MBA Marketing Management class last semester.  Justin asks an interesting question, “Did Coca-Cola make a marketing mistake with their new ‘polar bears’ cans?” In short, Coca-Cola came out with these Polar Bear cans as a Corporate Social Responsibility campaign to raise awareness […]

Filed Under: Marketing Blunders Tagged With: Coca-cola

Who Is Dr. Dan-o?

Dr. Dan-o (AKA Daniel M. Ladik, Ph.D) is an Associate Professor of Marketing in the Stillman School of Business at Seton Hall University in northern NJ. His main teaching and research interests include marketing strategy, personal selling and sales management, servant leadership, and web 2.0/social media.
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