Today, we honor Martin Luther King Jr’s legacy and mission as a civil rights leader. While there are a multitude of stories we can tell illustrating how people still carry King’s mission forward, an excellent example is none other than Atlanta’s WNBA team, The Dream, which is a nod to MLK and his hometown. And […]
All Roads Lead Back to WiiFM (What’s in it for Me?)
Hola Todos! One of my classes this fall is the Dr. Dan-o standard – Professional Selling (aka – how to be persuasive, particularly in the non-verbal deptarment). As those of you who have been torchered by me in the past know I always stress – What’s in it for me or WiiFM (see previous WiiFM […]
Lessons from Peter Drucker via Mark Schaefer: The Five Questions to Ask About Your Business
Hola Todos! I was driving up to Seton Hall yesterday and I was listening to Mark Schaefer on his Marketing Companion podcast. In the episode, Mark discusses one of his mentors – Peter Drucker – a giant in the field, who even years of his death, is quoted daily in the social and digital world […]
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