Hola Todos! I found it hard to believe that after 2 years and 261 posts, that I NEVER had an explicit post on my definition of marketing: Find out what people want and give it to them! Recently, former student Jimmy Miguel, emailed me the following: “Dr. Dano – How you doing? Tell you what, […]
The 1% Rule: Not All Members Are Equal
Hola Todos! I was having a conversation with a professor the other day and we were discussing web communities and user participation. Our chat brought me back to something I had heard in the past and wanted to share as a DigNuggetville Keyword Term: The 1% Rule. Roughly speaking, it is very common within an […]
WIIFM: What’s in it for me?
Hola Todos! For those of you who have had the torture of being in one of my classes, no doubt you have heard me say on more than one occasion, that good marketers “Tell people what’s in it for them – because if there is nothing in it for them, they will not be interested […]