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Nugget Keyword Dictionary – What is Bootstrapping?

August 5, 2014 By Dr. Dan-o Leave a Comment

Hola Todos! Yesterday, we had an interesting nugget keyword – click bait – so let’s continue the trend and have another nugget keyword, bootstrapping. Investopedia defines bootstrapping as, “A situation in which an entrepreneur starts a company with little capital. An individual is said to be boot strapping when he or she attempts to found […]

Filed Under: Keyword

Nugget Keyword Dictionary – What is Click Bait?

August 4, 2014 By Dr. Dan-o 1 Comment

Hola Todos! I was reading an interesting article on the Apple 2.0 blog and much of the discussion focused on Click Bait.  The Urban Dictionary defines Click Bait as, “An eye catching link on a website which encourages people to read on. It is often paid for by the advertiser (“Paid” click bait) or generates […]

Filed Under: Advertising, Keyword

Nugget Dictionary Keyword – What is Astroturfing?

October 30, 2013 By Dr. Dan-o Leave a Comment

Hola Todos! In short, I never heard this term “astroturfing” before so it’s time to post the keyword to the Nugget Dictionary. According to Wikipedia, astroturfing is: “…is the practice of masking the sponsors of a message (e.g. political, advertising, or public relations) to give the appearance of it coming from a disinterested, grassroots participant. […]

Filed Under: Keyword, Nugget Dictionary Tagged With: astroturfing, Samsung

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Who Is Dr. Dan-o?

Dr. Dan-o (AKA Daniel M. Ladik, Ph.D) is an Associate Professor of Marketing in the Stillman School of Business at Seton Hall University in northern NJ. His main teaching and research interests include marketing strategy, personal selling and sales management, servant leadership, and web 2.0/social media.
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