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More Than Just Clicks: Where is the Social ROI?

May 6, 2013 By Dr. Dan-o 1 Comment

Hola Todos! A friend forwarded me this link yesterday from TechCrunch highlighting comments from the TechCrunch Disrupt NY conference. At the event, senior advertising managers from Google, Facebook, and Twitter discussed/argued the value of digital advertising. Surprisingly, the panel spent more time discussing the value of a click than anything else.  Not surprisingly, the three firms […]

Filed Under: Advertising, Facebook, Google, Twitter Tagged With: ROI

SXSWi Round Up

March 13, 2013 By Dr. Dan-o Leave a Comment

Hola Todos! The South-by-Southwest Interactive Conference (AKA SXSWi) wrapped up yesterday.  More than 30,000 people, up 25% from last year, attended the dizzying array of sessions and celebrity appearances (e.g., Al Gore, Elon Musk, Steve Carell, etc).  The world’s first crowdsourced car was unveiled.  One of the big themes at this year’s SXSWi was hardware […]

Filed Under: Google, Web 2.0/Social Media Tagged With: SXSWi

Market Orientation: Nokia is NOT Market Driven nor Market Driving

July 26, 2012 By Dr. Dan-o 1 Comment

Hola Todos! As I always said in class, it is much easier to find non-market orientated firms than market orientated ones.  The other day when reading The Wall Street Journal, I found 2012’s exemplar firm on how to be non-market orientated. For a quick review, market oriented firms have three main characteristics: (1) an incredibly […]

Filed Under: Apple, Google, Smartphones Tagged With: Market Orientation, Nokia

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Who Is Dr. Dan-o?

Dr. Dan-o (AKA Daniel M. Ladik, Ph.D) is an Associate Professor of Marketing in the Stillman School of Business at Seton Hall University in northern NJ. His main teaching and research interests include marketing strategy, personal selling and sales management, servant leadership, and web 2.0/social media.
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