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The Power of Storytelling: Do People Believe Who They Are Today is Essentially Who They Will Be Tomorrow?

January 22, 2013 By Dr. Dan-o 1 Comment

Hola Todos! One of my research passions is storytelling and I’ve been working on an axiom that goes something like this: “Just as our DNA creates the blueprint to our physical or biological self, stories or narratives we select as our own acts as the blueprint to our psychological self.” An excellent post on NPR.org […]

Filed Under: Goal Setting, Quotes, Storytelling Tagged With: Daniel Gilbert

WIIFM: What’s in it for me?

January 10, 2013 By Dr. Dan-o 2 Comments

Hola Todos! For those of you who have had the torture of being in one of my classes, no doubt you have heard me say on more than one occasion, that good marketers “Tell people what’s in it for them – because if there is nothing in it for them, they will not be interested […]

Filed Under: Goal Setting, Keyword, Notes from Dr. Dan-o, Nugget Dictionary, Quotes Tagged With: Failure, New Years Resolutions

Goals for the New Year: 2013 Edition

January 8, 2013 By Dr. Dan-o Leave a Comment

Hola Todos! As mentioned in many posts, I’m a big fan of goal setting.  I like to use the start of a new year as a means to re-boot and look ahead to what I would like to accomplish this year.   Before I get to the list, I’ll first review a previous post focusing research […]

Filed Under: Goal Setting, Notes from Dr. Dan-o Tagged With: New Years Resolutions

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Who Is Dr. Dan-o?

Dr. Dan-o (AKA Daniel M. Ladik, Ph.D) is an Associate Professor of Marketing in the Stillman School of Business at Seton Hall University in northern NJ. His main teaching and research interests include marketing strategy, personal selling and sales management, servant leadership, and web 2.0/social media.
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