Hola Todos! One of my research passions is storytelling and I’ve been working on an axiom that goes something like this: “Just as our DNA creates the blueprint to our physical or biological self, stories or narratives we select as our own acts as the blueprint to our psychological self.” An excellent post on NPR.org […]
WIIFM: What’s in it for me?
Hola Todos! For those of you who have had the torture of being in one of my classes, no doubt you have heard me say on more than one occasion, that good marketers “Tell people what’s in it for them – because if there is nothing in it for them, they will not be interested […]
Goals for the New Year: 2013 Edition
Hola Todos! As mentioned in many posts, I’m a big fan of goal setting. I like to use the start of a new year as a means to re-boot and look ahead to what I would like to accomplish this year. Before I get to the list, I’ll first review a previous post focusing research […]
- « Previous Page
- 1
- 2
- 3
- 4
- …
- 7
- Next Page »